Customer Intelligence Analyst

We are looking for aStrategic Intelligence Analystwho is curious, execution-driven, and eager to work at the frontier of research and AI. In this role, you will run user and market research end to end, and help evaluate MoMo’s AI-powered insight products to make sure what we ship is accurate, useful and trustworthy. Mô tả công việcConduct consumer research, competitor and market analysis to answer key business, marketing and product questions, ensure report quality and timely delivery of research outputs. Execute research projects that include one of the following types of research: (1) quantitative research such as tracking surveys, e.g. brand health, competitive NPS; UA, market sizing and segmentation, campaign evaluation etc.; (2) qualitative research such as in-depth interviews, focus groups, diary studies, concept testing etc.; (3) secondary research such as competitor analysis, business model and strategy, product and marketing ideation etc. Handle fieldwork end to end under the guidance of the Senior Analyst or Team Leader: questionnaire and discussion guide drafting, respondent coordination, data collection, data cleaning and analysis. Turn findings into structured reports and clear visualizations that meet the team’s quality standard. Coordinate with stakeholders across Business, Marketing, Product, and Communication teams to ensure insight is embedded into execution. Collaborate on designing and automating research workflows, turning manual steps into efficient, tool-based solutions. AI product evaluation - define what “good” means for MoMo’s AI-powered insight products: translate an ambiguous intent such as “make answers more useful” into explicit quality dimensions — accuracy, usefulness, completeness, safety — with rubrics and clear pass/fail criteria. Build and maintain golden datasets: representative question sets with reference answers that AI outputs are scored against, kept current as products and user needs evolve. Run human evaluation programs: write scoring guidelines, train and calibrate evaluators, and keep scoring consistent and objective over time. Stress-test AI products from a user’s perspective before rollout, deliberately probing for hallucination, factual inconsistency and reasoning failures. Turn evaluation findings into product improvements - work with product owners and AI engineers so each round of evaluation lands as a concrete change, and act as a quality gate before launch. Yêu cầu công việc1+ years experience in research, or a graduate with a major in marketing, research, statistics, sociology, psychology or another business-related field. Familiar with user research methods (qualitative, quantitative, secondary research); experience from a market research agency, business consulting or a fin/tech company is an advantage. Strong critical and analytical thinking, and ability to connect scattered data into coherent narratives. Careful, consistent judgement when scoring or annotating against a defined rubric - a core requirement for the AI evaluation scope. High attention to detail, especially in judging language quality and factual accuracy. Curiosity and eagerness to try new methods, tools, or technologies - willing to deal with inconvenience to learn something new. Regular hands-on use of AI tools is a strong plus. Resilience and adaptability – comfortable with ambiguity, willing to experiment and learn from failures. Execution-driven: hands-on approach with a bias for action, good time management and the ability to cope with multiple projects. Strong teamwork mindset with an ability to collaborate across functions. A plus: knowledge of fintech or user-focused products, and experience with AI/automation tools. Language: Vietnamese (native), English (IELTS 6.5 or equivalent). Chinese is a major plus.