Manager - Brand & Marketing

MoMo is one of Vietnam’s very first tech unicorns. We offer more than 100 payment, financial and lifestyle services that make life more convenient, simpler and easier for you to enjoy. As our brand is accelerating quickly, we are reforming and expanding our marketing team to prepare for the exciting journey ahead. We are looking for an enthusiastic and seasoned marketer to join us. You will work alongside a dynamic team of communication, media and inbound marketers and play a critical role in shaping our marketing engine for future success in the age of AI. We hope to get a great mind-like individual to join us and co-drive our brand towards the next tipping point. Mô tả công việcMarketing Calendar PlanningWork closely with our business leadership team to define strategic priorities, develop functional jobs to be done and marketing KPIs. Turn the jobs to be done into strategic projects, investment plans and marketing calendars. Strategic projects are usually new product development, market expansion, reaction to market dynamics, etc. Campaign ExecutionBe able to develop an overall communication framework and turn business objectives into insightful and inspiring creative briefs. Select the right campaign approach that ticks. Act as the key PMO to manage our marketing campaigns. Work closely with in-house creative team and other agencies, partners, production houses in the process of creative production. Source the best creative partners to create meaningful and impactful communication works. Manage complicated creative work streams to ensure on-time in-full deliverables. Work in sync with other cross-functional teams and manage our stakeholders’ expectations along the way. Marketing Expertise BuildingAct as an internal consultation for other business units on marketing expertise: message, channels, tools and tactics. Be the lead of AI application: build tools and new ways of working to improve marketing effectiveness and efficiency utilizing the latest advancement in AI. Resource and Budget ManagementManage the assigned budget of your projects. Track and analyze campaign effectiveness. Provide recommendations to optimize the campaign and improve our long term marketing performance. Team Building and LeadershipCoach fresh talents in our team. Inspire others with our brand spirit. Help us build our openness and strong collaboration culture within the in-house creative team. Yêu cầu công việcBachelor’s degree in Marketing, Communications or related field. Strong marketing, branding, communication or business background. At least 10-12 years working in brand marketing, business development, brand agencies, ad agencies, in-house creative team or other positions with equivalent experience. You have a wide range of experiences across different creative formats and channels: digital, social, TV, OOH, social outreach, KOL, music marketing etc. You enjoy the creative process and can inspire others once you believe in something. You don't settle for mediocre. You enjoy the thrill of doing something new and raising the bar. You are a solid project manager. You are fast paced and flexible. You can be both a team leader and player.