Senior - Growth & Marketing Executive (Soundbox)

If you're looking for a role where you can do a lot, learn a lot, and work with great teammates—this is your opportunity. You will own merchant awareness, communication strategy, and growth for Soundbox—QR payment notification device for SME merchants. You will educate merchants on its value, optimize merchant experience, and drive product adoption through compelling storytelling and cross-functional collaboration. Work with a team that embodies accountability and high expertise. Learn, execute, experiment, and iterate fast to find the right path. Career development opportunity at Vietnam's leading fintech platform. Mô tả công việcAwareness Merchant CommunicationOwn Soundbox narrative and positioning in the merchant community; establish clear, compelling messaging that resonates with SME pain points and business goalsCreate and deliver education programs, content, onboarding resources, and best-practice guides to drive merchant awareness and product adoptionPlan and execute communication campaigns and initiatives (webinars, workshops, partnerships, community programs) to educate merchants on Soundbox value and build Top-of-Mind positioningDevelop strategic partnerships and leverage community channels to amplify Soundbox awareness across merchant segments (retail, FB, services)Lead merchant outreach and engagement programs; build relationships with merchant clusters and community leaders to gather feedback and co-create awareness initiativesGrowthDevelop strategic growth plans with merchant segmentation, bundled solutions, and promotional mechanics; drive B2B product adoption and sales volumeLead merchant research, interviews, and discovery to understand pain points and translate them into product requirements (e.g., device management, analytics, escalation logic); collaborate with Product Engineering on roadmap prioritizationMonitor key KPIs (adoption rate, engagement, CSAT); analyze merchant behavior and device performance to identify optimization opportunities and inform growth strategiesYêu cầu công việcQualifications BackgroundBachelor's degree in Business, Marketing, Economics, Engineering, or related fields. Proven track record in B2B product positioning, merchant education, and product-led growth; hardware-software integration experience is a plus. Strong portfolio of communication campaigns, content creation, or awareness-building initiatives. Core CompetenciesStorytelling communication: Craft compelling narratives tailored to merchant audiences; communicate complex features into clear value propositions; execute communication projects end-to-end. Merchant-centric thinking: Passionate about understanding merchant needs; design solutions and messaging that genuinely impact their business. Growth mindset: Proactive, curious, comfortable experimenting; view setbacks as learning opportunities….. Learning agility: Fast learner, adaptable; comfortable with new tools and emerging technologies, including AI (ChatGPT, Claude). Data-driven analytical: Analyze and provide insights from a data and market perspective; drive decisions based on real insights. Stakeholder management: Strong cross-functional collaboration skills; effectively influence and align diverse stakeholders across Product, Engineering, BD, and Operations.