Content Manager, zVAS

1. Product Positioning Message & Content Strategy

• Define content strategy and positioning messaging matrices for new features, packages, and subscription tiers.
• Craft user-centric packaging (naming, pricing tier descriptions, feature highlights) that clearly communicates value to mass consumer and SME merchant segments.

2. In-App Growth UX & Copywriting

• Own micro-copy, UI text, and behavioral triggers across high-conversion touchpoints (Checkout flows, Paywalls, In-app Pop-ups, Banners, and Push Notifications).
• Optimize copy based on Zalo platform constraints (character limits, notification rules) to maximize Click-Through Rates (CTR) and Conversion Rates (CR).

3. Cross-Functional Collaboration (Design & Research)

• With UI/UX Design: Provide conversion-focused UX copy, trigger frameworks, and messaging hierarchy to ensure UI layouts accentuate key selling points.
• With UX Research (UXR): Commission monetization-specific research (churn analysis, purchase barriers, pricing sensitivities) and translate insights into actionable copy improvements.

4. GTM Execution & Optimization

• Lead Go-To-Market messaging plans for campaign launches; act as the quality gatekeeper for product messaging before handing off to Campaign Operations.
• Partner with Growth PMs to conduct continuous A/B testing on messaging variants, headlines, and call-to-action (CTA) copy.

• Experience: 4+ years of hands-on experience in UX Writing, Product Marketing, or Growth UX within SaaS, mobile apps, or digital tech products.
• Product-Led Mindset: Deep understanding of user psychology, conversion funnels, and how micro-copy directly impacts monetization.
• Data & Research-Driven: Strong ability to interpret behavioral metrics, leverage user research, and convert qualitative feedback into effective copy.
• Stakeholder Collaboration: Proven track record of bridging Product Managers, UI Designers, and UX Researchers.
• Language: Native Vietnamese fluency with exceptional, persuasive UX copywriting skills; proficient in English for professional communication.

As the Content Manager, you will operate at the intersection of Product Experience, UX Copywriting, and Commercial Monetization. You will transform core product capabilities into high-converting in-app experiences, persuasive messaging, and seamless Go-To-Market (GTM) packaging across Zalo VAS portfolios.
Your primary mission is to optimize user touchpoints, eliminate purchase friction, and drive Free-to-Pay conversion and retention through product-led communication and strategic UX writing.

As the Content Manager, you will operate at the intersection of Product Experience, UX Copywriting, and Commercial Monetization. You will transform core product capabilities into high-converting in-app experiences, pe...