Content Strategy
- Develop and execute content strategies aligned with product goals and business priorities.
- Identify content opportunities that enhance user engagement, retention and overall product experience.
Content Planning & Operations
- Own the end-to-end content lifecycle, including planning, production, publishing and optimization.
- Build editorial calendars and coordinate content releases across multiple channels and products.
- Ensure content quality, consistency and compliance with product guidelines.
Performance & Optimization
- Monitor key content performance metrics and user behavior.
- Analyze data and user feedback to optimize content effectiveness and continuously improve engagement.
- Identify growth opportunities through content experiments and iterative improvements.
Cross-functional Collaboration
- Partner closely with Product, Marketing, Design, Operations and Engineering teams to deliver engaging content experiences.
- Work with external partners, creators or agencies when required to enrich the content ecosystem.
Market & User Insights
- Stay updated on market trends, content consumption behaviors and competitor activities.
- Translate user insights into actionable content initiatives that create value for both users and the business.
- 5+ years of experience in Content Strategy, Content Operations, Product Content or related roles, preferably in digital products, media or technology companies.
- Strong understanding of content planning, editorial operations and user engagement strategies.
- Proven experience managing content projects from planning to execution with measurable business outcomes.
- Strong analytical mindset with the ability to leverage data and user insights to improve content performance.
- Excellent project management and stakeholder management skills.
- Outstanding written and verbal communication skills.
- Highly organized, detail-oriented and able to manage multiple priorities in a fast-paced environment.
- Passion for digital products, user experience and content innovation.
NICE TO HAVE
- Experience working with AI-assisted content creation tools or content automation solutions.
- Familiarity with content analytics platforms, SEO principles or social media/content distribution channels.
- Experience managing creator communities, content partnerships or large-scale digital content operations.
- Understanding of user growth, engagement and retention metrics within consumer digital products.
zVAS is one of Zalo's strategic business units, delivering digital value-added services that enrich user experiences across Zalo's ecosystem. As our products continue to expand, high-quality and engaging content plays a critical role in driving user acquisition, engagement and retention.
As a Content Manager, you will own the content strategy and execution across zVAS products. You will be responsible for identifying content opportunities, planning and operating content initiatives, collaborating with cross-functional teams and continuously optimizing content performance through data-driven insights.
This role requires a strong balance of creativity, analytical thinking and operational excellence to create meaningful experiences that support both user growth and business objectives.
zVAS is one of Zalo's strategic business units, delivering digital value-added services that enrich user experiences across Zalo's ecosystem. As our products continue to expand, high-quality and engaging content plays...
