Senior Product Specialist, Distribution Channel

• Build the distribution channel strategy to increase opportunities for users to discover and access businesses on the platform; 
• Develop and optimize distribution channels such as Search, Discovery Tab, QR Scan, and other emerging touchpoints; 
• Study user behavior and user journeys to understand how users discover, search for, and access businesses; 
• Identify and solve frictions across the Discover → Access Business journey; 
• Design and run experiments and A/B tests to validate hypotheses and optimize channel performance; 
• Define metrics and funnels to measure channel effectiveness from user discovery to business access; 
• Use data and user insights to identify opportunities for new channels and improve discovery experiences; 
• Collaborate with Product, Engineering, Data, Design, Business, and other teams to build and scale distribution solutions; 
• Define the long-term roadmap for the distribution ecosystem, creating natural and scalable ways for users to discover and access businesses on Zalo.
  

• 4+ years of experience in Product Management, Growth, Platform, Search, Discovery, or related fields; 
• Strong understanding of user journeys, discovery, search, acquisition, and conversion funnels; 
• Strong data-driven mindset with the ability to analyze user behavior and identify product opportunities; 
• Experience in building or developing distribution channels, search, recommendation, discovery, or growth products is highly preferred; 
• Ability to define product strategy, roadmap, and metrics for a product or channel; 
• Strong user-centric mindset with a keen eye for user insights and product experience; 
• Experience working with cross-functional teams and multiple stakeholders; 
• Ability to work independently, solve ambiguous problems, and drive initiatives from idea → execution → scale.

Zalo Platform aims to connect users with businesses, making it easier for users to discover and access businesses that are relevant to their needs.
As a Product Specialist – Distribution Channel, you will play a key role in building and developing distribution channels that bring users to businesses across the platform. You will focus on Business Discovery & Access — making it easier for users to find, discover, and access businesses in a natural, convenient, and relevant way.

Zalo Platform aims to connect users with businesses, making it easier for users to discover and access businesses that are relevant to their needs. As a Product Specialist – Distribution Channel, you will play a key r...