About the Role

Responsibilities

Marketing & Growth Initiatives

• Own and execute selected marketing and growth initiatives from planning through launch and performance review.
• Plan and execute campaigns across email, social media, community, partnerships, and other relevant channels.
• Identify opportunities to improve awareness, acquisition, engagement, and conversion.
• Support growth experiments, measure results, and turn learnings into improvements.
• Work with cross-functional teams to ensure campaigns and initiatives are delivered effectively.

Academy, Webinars & Community

• Own the execution of Everfit Academy, webinars, workshops, and educational programs.
• Develop promotion and engagement strategies to increase registrations, attendance, and participation.
• Coordinate with speakers, coaches, partners, and internal teams to deliver high-quality programs.
• Repurpose educational content across social, email, and other marketing channels.
• Support community engagement and identify opportunities to strengthen relationships with coaches and customers.

Content & Campaigns

• Develop and manage marketing content across social media, email, landing pages, campaigns, and other channels.
• Work closely with SEO Marketing members to align content with broader marketing, organic growth, and audience priorities.
• Collaborate with Design and other teams to create engaging, high-quality, and on-brand marketing assets.
• Identify content opportunities based on customer insights, market trends, campaign performance, and SEO insights.
• Use AI tools to improve content research, creation, personalization, and marketing workflows.

Data & Market Insights

• Monitor and analyze marketing performance across campaigns, website traffic, email, and other channels.
• Use tools such as Google Analytics, HubSpot, Intercom, Google Ads, or similar platforms to track performance and identify opportunities.
• Conduct market, competitor, and customer research to support marketing and growth initiatives.
• Turn data and research into clear, actionable recommendations.

Requirements

• 5+ years of experience in marketing, growth marketing, digital marketing, or a related field.
• Proven experience owning marketing initiatives end-to-end and delivering measurable results.
• Strong understanding of marketing and growth fundamentals, with hands-on experience across channels such as content, email, social media, community, partnerships, or campaigns.
• Comfortable working with marketing analytics and tools such as Google Analytics, HubSpot, Intercom, Google Ads, or similar platforms.
• Strong communication skills in English with experience working with international teams or global markets.
• Strong analytical, project management, and cross-functional collaboration skills.
• Proactive and comfortable working independently in a fast-paced environment.
• Comfortable using AI tools such as ChatGPT to improve marketing research, content, and workflows.
• Passion for fitness, technology, and AI is a plus.

Preferred Skills

Benefits