(Senior) Planning Executive

About the role

As a Planning Executive in OnPoint, you will support the development and execution of full-funnel Social Commerce strategies.

You will work closely with the cross-functional service teams to transform market insights, platform dynamics, and client objectives into integrated plans across Affiliate & Influencer, Livestream, Video, and Media and other social commerce initiatives.

This role is ideal for candidates with Beauty industry exposure who want to move deeper into Social Commerce.

Responsibilities: 

1. Market Research & Planning Support

• Conduct market, category, and consumer research (Beauty & Health focus) to support full-funnel Social Commerce planning.
• Analyze platform trends, creator ecosystems, and competitive landscapes across TikTok, TikTok Shop, Shopee and other relevant platforms.
• Support the Planning Team in building data-driven narratives, insights, and strategic recommendations for proposals and pitch decks.
• Ensure research methodology, data processing, and outputs are consistent, structured, and aligned with the Planning Team’s strategic storyline.

1. Client Briefing & Planning Coordination

• Support the Planning Head/PM in dissecting client briefs, identifying key objectives, funnel priorities, and success metrics.
• Translate client objectives into clear planning inputs for internal service teams (Affiliate, Influencer, Livestream, Video, Media).
• Participate in client meetings, presentations, and feedback sessions; prepare meeting summaries, contact reports, and action trackers.

1. Cross-Functional Collaboration & Project Management

• Liaise effectively with internal departments (Service teams, Campaign & Merchandise Team, Commercial Teams) to ensure cohesive execution of the plan; 
• Proactively identify potential delays or operational blockers during the campaign lifecycle and devise immediate solutions to keep the project on track.

1. Quality Control & Reporting

• Review planning deliverables to ensure alignment with client briefs, strategic intent, and quality standards before submission.
• Collect, consolidate, and organize campaign performance data. 
• Support post-campaign reporting, insights extraction, and learning documentation to strengthen future planning frameworks.

Requirements: 

1. Experience & Background

• Minimum 2 years of experience in Planning, Account Management, Project Management, or Client Servicing within:
• Digital / Social Agency
• Beauty, Personal Care, or Health brands (highly preferred)
• Exposure to Beauty & Personal Care or Health Care categories is a strong advantage.

1. Core Skillsets

• Strong understanding of full-funnel marketing concepts (awareness - consideration - conversion - retention).
• Solid foundation in Social Commerce ecosystems, especially:
• Influencer / Affiliate Marketing
• Short-form Video & Livestream commerce
• Paid Media as part of performance or full-funnel planning
• Familiarity with ecommerce platforms is a plus.

1. Project & Communication Skills 

• Highly organized with the ability to manage multiple timelines and stakeholders simultaneously.
• Clear and structured communication skills (written & verbal).
• Comfortable working with data, presentations, and structured planning documents.

1. Mindset & Ways of Working

• Result-oriented, proactive, and solution-driven.
• Comfortable in a fast-paced, evolving Social Commerce environment.
• Strong learning agility and openness to new tools, processes, and platforms.

1. Tools

• Proficient in MS Office (Excel, PowerPoint); experience with planning or reporting tools is a plus.

• Allowances
• Work from home 4 days/month
• Full salary insurance
• Premium health insurance
• Flexible check-in/check-out
• Tet, performance bonus
• Up to 19 days of leaves
• Laptop provided