Brand Manager

OnPoint holds exclusive/master distribution rights for a portfolio of beauty brands across Shopee, TikTok, and Lazada in Vietnam. The Brand Manager owns full P&L accountability for assigned brands under this distribution model, acting as the brand's commercial operator across all platforms.

Purpose of Role

Drive sell-through, GMV growth, and brand health for assigned beauty brands under exclusive distribution, balancing brand equity requirements from the principal with platform-specific commercial execution.

Brand P&L Ownership

• Own full P&L for assigned brands: GMV, net revenue, gross margin, and A&P spend efficiency.
• Manage inventory planning and forecasting jointly with the principal brand to avoid stockouts or overstock under exclusive distribution terms.
• Negotiate trade terms, rebates, and co-funding with brand principals.

Platform Commercial Execution

• Develop and execute platform-specific go-to-market plans for Shopee, TikTok, and Lazada, including campaign calendar, pricing architecture, and promotion mechanics.
• Manage platform account teams to optimize placement, ads spend (platform ads, live commerce, affiliate), and content performance.
• Monitor competitor pricing and category trends within beauty to protect brand positioning.

Brand Principal Relationship Management

• Serve as the primary commercial point of contact for the brand principal, representing OnPoint in quarterly business reviews.
• Ensure brand guidelines, MAP (minimum advertised price) policy, and positioning are respected across all platforms and any unauthorized sellers.
• Report sell-out performance, market insights, and forecast accuracy to the principal on a regular cadence.

Cross-Functional Coordination

• Work with Fulfillment/Operations to ensure SLA compliance for order processing and delivery under the beauty category's handling requirements (e.g., temperature-sensitive SKUs, batch/expiry tracking).
• Partner with Marketing/Content team on campaign creative, KOL/livestream strategy, and platform content compliance.
• Coordinate with Finance on rebate accrual, trade spend reconciliation, and margin tracking.

Requirements

• 3-5 years in brand management, trade marketing, or category management, ideally within beauty/FMCG or e-commerce.
• Experience working with or managing distributor/principal relationships is a strong plus.
• Working knowledge of Shopee/TikTok/Lazada seller platforms, ads tools, and livestream commerce.
• Strong commercial acumen: comfortable owning P&L, negotiating trade terms, and reading sell-through data to make pricing/inventory calls.
• Data-driven, structured communicator; able to present to both platform account teams and brand principal stakeholders.
• Vietnamese and English proficiency (written and verbal) for principal reporting.

Success Metrics

• GMV and net revenue growth vs. target
• Gross margin performance
• Sell-through rate and inventory turnover
• Brand principal satisfaction (QBR feedback, contract renewal)
• Platform ranking/visibility within beauty category

• Allowances
• Monthly incentives
• Work from home 4 days/month
• Full salary insurance
• Premium health insurance
• Flexible check-in/check-out
• Tet, performance bonus
• Up to 19 days of leaves
• Laptop provided