Head of Planning & Solutions

1. Full-Funnel Strategic Planning & Proposal Development

• Lead the development of integrated, full-funnel marketing plans (upper, mid, and lower funnel) based on client briefs.

• Craft strategies that drive brand awareness, engagement, conversion, and retention across paid, owned, and earned

channels.

• Orchestrate input from service teams to build holistic proposals across Livestream, Media, Video, Affiliate, and

Influencer Marketing.

• Ensure all plans are aligned with platform best practices (TikTok, Meta,...) and client KPIs.

2. Cross-functional Collaboration

• Work closely with Account Management to understand client goals and define success metrics.

• Collaborate with Service Solution Leads to develop cross-channel campaigns that are commercially viable and

creatively strong.

• Act as the central planning lead to ensure alignment and readiness across departments from pitch to project kickoff.

3. Client Engagement & Advisory

• Participate in high-level client meetings to present strategic thinking and planning rationale.

• Act as a strategic advisor to clients from the early stages of business development through campaign execution.

• Stay close to industry trends and consumer behavior shifts to proactively recommend growth opportunities.

4. Business & P&L Management

• Own and manage the Planning Solution team’s contribution to revenue and profitability.

• Lead pricing, solution scoping, and margin management to ensure commercial success of proposed strategies.

• Track and report performance against pitch win-rate, project contribution margin, and client growth metrics.

5. Internal Development & Team Leadership

• Lead, coach, and expand a high-performing team of planners and strategists.

• Build planning methodologies, templates, and knowledge-sharing systems to scale solution quality.

• Develop internal capabilities in full-funnel marketing and commerce enablement across the company.

• 10+ years of experience in strategic planning, integrated marketing, or campaign management within a digital or

media agency.

• Proven experience in developing and executing full-funnel marketing strategies (brand to performance).

• Strong commercial acumen with experience in P&L ownership and project scoping.

• Solid understanding of Social Commerce as Livestream, Affiliate, Influencer Marketing, and Paid Media

• Excellent communication, storytelling, and consultative skills in both Vietnamese and English.

• Strategic thinker with a collaborative, hands-on approach.

• Salary: Negotiable
• Phone allowances
• Full salary in probation
• Tet, performance bonus
• Premium Health Insurance
• Full insurance package
• 15 Annual Leave + 3 Sick Leave
• Work from home: 1 day/week
• Laptop provided