Cake
AI tóm tắt
Skills bắt buộc
Cake Digital Bank is a pioneering digital bank in Vietnam, offering seamless, convenient, and highly personalized financial experiences. We are looking for a (Sr) CRM Executive to join our Marketing team, driving customer engagement, retention, and growth through data-driven CRM strategies.
Job Responsibilities
CRM Management & Execution (80%)
Develop, set up, and execute multi-channel CRM campaigns (email, SMS, in-app messages, push notifications, etc.) using the Customer Data Platform (CDP).
Monitor and analyze campaign performance, conducting A/B testing to drive better conversion and engagement.
Understand the data structure (Events, Attributes, User IDs) within the CDP to collaborate effectively with the Technology/Data team for tracking optimization, segment mapping, and real-time data synchronization.
Partner closely with Product Marketing team to monitor product performance and track campaign budgets. Proactively provide strategic recommendations to optimize campaigns based on product adoption and business goals.
Leverage a deep understanding of CDP UI/UX and features to proactively identify system gaps and draft Business Requirement Documents (BRD) for technical enhancements and campaign optimization.
Apply AI tools to streamline daily workflows, including generating personalized content ideas, drafting campaign briefs, and summarizing data insights.
Collaborate with the Brand Marketing team to develop visually compelling assets aligned with campaign goals.
Reporting & Optimization (20%)
Deliver well-structured and professional reports that translate raw data into actionable insights for stakeholders.
Reports must be logical, visually clean, and insight-driven.
Continuously test and refine CRM strategies to enhance customer experience and maximize retention.
Support other ad-hoc tasks as required by the Line Manager.
Job Requirements
Bachelor's degree in Marketing, Business Administration, or a related field.
3+ years of experience in CRM or Digital Marketing, with a strong focus on customer relationship management.
Hands-on experience with CDP (Customer Data Platform) or other marketing automation tools is a must.
Possess a solid understanding of how data flows between systems. Ability to speak the "technical language" to brief developers and BI teams on data requirements.
Strong ability to "read" the numbers, identifying the "why" behind fluctuations in Open Rates, CTR, and Conversion Rates.
Strong data-driven mindset, with the ability to analyze and interpret customer data to optimize campaigns.
Demonstrate strong systematic thinking and the ability to prioritize tasks effectively to ensure seamless campaign execution and optimization.
Proven ability to use AI tools to enhance productivity, improve content quality, or assist in basic data cleaning/research.
Excellent communication and collaboration skills, working effectively with cross-functional teams.
Prior experience in digital banking, fintech, or financial services is preferred.
Deep understanding of the Vietnamese market and consumer behavior.
Strong organizational skills, with the ability to manage multiple projects and meet deadlines.
Our Benefits
Nguồn: careers Cake
