1. Content Licensing Strategy & Planning:
- Develop and execute content licensing strategies and annual acquisition plans aligned with business objectives, product roadmaps, audience needs, and monetization opportunities;
- Analyze market trends, competitor activities, user demand, and content performance to recommend strategic directions for content acquisition and partnership development;
- Establish evaluation frameworks and performance KPIs for licensing investments, content portfolios, and strategic partnerships;
- Develop and manage annual licensing budgets, content investment plans, and financial forecasts across assigned products and business initiatives;
- Monitor licensing expenditure, financial commitments, revenue performance, and budget utilization to ensure investments remain aligned with approved plans;
- Prepare regular performance reviews, financial analyses, and management reports, providing actionable insights and recommendations for investment optimization;
- Identify financial risks, underperforming investments, and opportunities to improve commercial terms, reduce costs, and maximize licensing value.
2. Music Licensing & Partnerships – Zing MP3
- Lead licensing partnerships with local and international record labels, music distributors, music publishers, artists, and other rights holders;
- Develop and maintain strategic relationships with key partners while identifying new partners, catalogs, and licensing opportunities to strengthen Zing MP3’s content offering;
- Lead commercial negotiations covering licensing fees, advances, minimum guarantees, revenue-sharing models, usage rights, territories, contract durations, and other commercial terms;
- Evaluate the performance of licensed catalogs and partnerships through relevant business metrics, including revenue contribution, content consumption, new-release performance, and return on licensing investment;
- Ensure licensing agreements, content delivery, rights availability, and partner obligations are properly managed in collaboration with relevant internal teams.
3. Music & IP Licensing – ZStyle
- Lead music and intellectual property licensing strategies for ZStyle and related products, covering music usage, artist content, entertainment IP, and other commercial content opportunities;
- Identify and develop partnerships with IP owners, artists, record labels, agencies, and content providers to support product innovation, user engagement, and business growth;
- Develop licensing models and negotiate commercial terms for different use cases, platforms, distribution channels, campaigns, and monetization opportunities;
- Collaborate with product, business, marketing, legal, and other relevant teams to translate business requirements into effective licensing solutions;
- Evaluate the commercial effectiveness of licensed content and IP initiatives, recommending improvements to content selection, investment allocation, and partnership structures;
- Explore new content and IP opportunities that can strengthen product differentiation and generate incremental business value.
4. Licensing for Other Zalo Products & Business Initiatives
- Lead the evaluation of music, content, and IP licensing opportunities for other Zalo products and business units based on business needs and growth priorities;
- Assess the commercial feasibility, rights requirements, licensing costs, and potential returns of new content initiatives and business opportunities;
- Develop appropriate licensing strategies and partnership models to support new products, features, campaigns, and monetization initiatives;
- Work cross-functionally with product, business development, marketing, legal, finance, and operations teams to align licensing solutions with broader business objectives;
- Ensure licensing activities comply with contractual obligations, copyright requirements, and applicable rights management practices.
5. Stakeholder Leadership & Operational Excellence
- Act as a key advisor to internal stakeholders on content licensing strategy, commercial opportunities, rights management, and partnership development;
- Influence and align cross-functional teams to ensure licensing priorities support product strategy, business targets, and execution timelines;
- Establish structured processes for licensing evaluation, budget planning, contract management, performance monitoring, and partner reviews;
- Drive continuous improvement in licensing workflows, reporting standards, and decision-making frameworks to improve efficiency and accountability;
- Represent the company in commercial discussions, partner meetings, and strategic business reviews with local and international stakeholders.
- Bachelor’s degree in Business Administration, Law, Marketing, Communications, Economics, or a related field;
- At least 5 years of experience in content licensing, music licensing, business development, content partnerships, IP licensing, or a related field, with demonstrated ownership of commercial negotiations and strategic projects;
- Strong understanding of the music and entertainment industry, including record labels, music distributors, publishers, artists, rights holders, and digital music platforms;
- Proven experience in commercial negotiations, licensing agreements, contract management, and strategic partner relationship development;
- Experience in budget planning, financial analysis, performance evaluation, or commercial investment management;
- Strong analytical and strategic thinking skills, with the ability to translate market insights and business data into actionable content and investment strategies;
- Strong commercial acumen, including the ability to assess licensing costs, revenue potential, investment risks, and business returns;
- Excellent communication, negotiation, stakeholder management, and problem-solving skills;
- Good command of English for business negotiations and collaboration with international partners;
- Ability to influence cross-functional stakeholders, manage multiple priorities, and drive initiatives independently in a dynamic business environment.
Preferred Qualifications
- Experience working with international or local record labels, music distributors, music publishers, digital music platforms, entertainment companies, or IP owners;
- Experience managing content acquisition budgets, financial forecasts, licensing investment portfolios, or partnership performance reviews;
- Demonstrated ability to develop content strategies based on market trends, user behavior, content performance, and commercial objectives;
- Familiarity with music rights, copyright, neighboring rights, publishing rights, and IP licensing structures;
- Experience in digital content distribution, music streaming, content monetization, and digital product development;
- Experience working with legal, finance, product, and business teams on complex licensing agreements and strategic initiatives.
We are looking for a Content Licensing Lead, Media to lead content licensing strategy, partnership development, and commercial performance across Zing MP3, ZStyle, and other Zalo products.
This role will be responsible for developing licensing strategies and content acquisition plans aligned with business objectives, user needs, product priorities, and revenue growth opportunities. The position will oversee partnerships with local and international record labels, music distributors, publishers, IP owners, and other content providers, while leading commercial negotiations, budgeting, performance evaluation, and portfolio optimization.
Beyond managing licensing deals, the ideal candidate will have a strong strategic mindset, using market insights, content performance data, and commercial analysis to guide content investment decisions, optimize licensing costs, and maximize the value of licensed content across Zalo’s digital ecosystem.
We are looking for a Content Licensing Lead, Media to lead content licensing strategy, partnership development, and commercial performance across Zing MP3, ZStyle, and other Zalo products. This role will be responsibl...
