Job Description

1. CRM & lifecycle journeys — 40%

• Own the CRM platform (CleverTap) end to end: segments, journeys, triggers, automation flows, templates.

• Complete and stabilise the CleverTap migration — rebuild legacy journeys, validate data sync, retire what should not be carried over.

• Build and execute multi-channel journeys across the full lifecycle (email, SMS, in-app, push): new user activation, churn prevention, churn recall, retention.

• Run A/B tests with proper holdout groups, and turn winning variants into a reusable playbook.

• Own governance for the shared platform — set the rules so users are not over-messaged when Business Development and Partnership run journeys at the same time.

2. Product, data & technical delivery — 25%

• Understand the CDP data structure (events, attributes, user IDs) well enough to work directly with Data and Engineering on tracking, segment mapping and real-time sync.

• Translate business needs into BRD, event tracking specs and dashboard requirements; identify system gaps and draft enhancement requests.

• Coordinate implementation with Product, Data and Engineering, then run UAT and production validation before release.

• Validate data quality and tracking accuracy; investigate discrepancies, find root cause and drive resolution.

• Write your own SQL on Metabase to analyse cohorts, funnel drop-off and segment sizing; build and maintain the dashboards the team runs on.

3. Business analysis & insight — 25%

• Act as the BA for the Growth team: own the analysis behind growth decisions, from pulling the data to presenting the recommendation.

• Monitor product and campaign performance against business goals, and manage campaign budget together with Growth Marketing.

• Proactively recommend what to change — based on product adoption, user behaviour and commercial impact, not just CRM open rates.

• Measure platform-level performance against New Signup, New User and GMV, not only CRM metrics; identify how much of a movement came from CRM versus other sources.

• Deliver reports that are logical, visually clean and insight-driven.

4. Cross-functional — 10%

• Work closely with Product and Engineering — they are your primary delivery partners.

• Align with Performance and Brand so all channels measure against one definition and one target; work with Brand on campaign assets.

• Use AI tools to speed up daily work — content variants, campaign briefs, data summaries.

• Support other growth initiatives and ad-hoc tasks as assigned by the Line Manager.

Job Requirements

• 3+ years in CRM or Lifecycle Marketing at a fintech, bank, e-commerce or crypto company.

• Hands-on operator of a CDP/CRM platform — CleverTap, Insider or MoEngage. You have built and debugged journeys yourself, not briefed someone else to do it.

• Strong SQL — joins, aggregation, cohort and funnel queries. You pull your own numbers.

• Has owned an event tracking taxonomy, or worked closely on defining one.

• Able to connect CRM performance to business outcomes — and to reason about attribution, separating the impact of one channel from everything else happening at the same time.

• Strong cross-functional and stakeholder skills.

Benefits

• Physical Wellbeing Benefit: General Insurance, Medical check-up, Accident Insurance, Healthcare Insurance.

• Emotional Wellbeing Benefit: Company Trip, Year End Party, Aha Hour Activities, Special Day Gifts, Aha Club (Badminton, Soccer).

• Financial Wellbeing Benefit: Grab/Be For Work (Tech/Lead Level), Workplace Relocation, 13th Month Salary, PP Appreciate, Annual Leave Remain.