Zalopay
AI tóm tắt
Skills bắt buộc
customer lifecycle stage: from New User Acquisition to Win-back/Retention
of churned users. Ensure smart targeting, timely execution.
on deep User Insights . Act as the central coordinator between Stakeholders
to ensure campaigns are delivered on schedule . Take full ownership
of optimizing campaign scripts to drive conversion efficiency and hit user
growth targets as planned.
Audit and "micro-scan" every step of the user journey
friction points and maximize the Conversion Rate (CR) across the entire
funnel.
content that triggers app opens and transaction completion.
performance, identify improvement opportunities, and propose action plans.
research to provide user and market insights for product initiatives.
(branding, social, design), as well as Ops, FA, and BI teams to ensure
configurations. In a Fintech environment, this is vital to prevent
financial and technical discrepancies.
Ability to interpret complex data and make informed decisions to optimize
campaign performance.
behavior and deeply understand ZaloPay’s diverse user base, translating
insights into effective schemes and content.
Ability to produce flexible, persuasive content with high conversion
impact on a mobile interface.
(e.g., Economics, Business Administration, Business Analytics, Marketing)
least 2 years of experience in Growth, Campaign, or Marketing within
Fintech, E-commerce, Ride-hailing, or high-traffic Mobile App industries.
An ownership mindset who is willing to go the
extra mile to get the job done.
independently manage time and tasks.
well, and communicate with people at different levels and backgrounds.
numbers, and making reasonable judgments based on logical reasons.
A
team-player who is open-minded, and eager to learn.
Nguồn: careers Zalopay
