Associate Business Development Manager, Zalo Ads

1. New Business Acquisition

• Proactively identify and approach businesses that have never used Zalo Ads.
• Analyze prospect information, business models, target audiences, marketing objectives, decision-makers, and potential advertising budgets to qualify opportunities.
• Segment prospects by industry, business potential, customer needs, and readiness to invest in advertising; develop relevant outreach messages and sales approaches for each segment.
• Develop sales kits, business proposals, and advertising recommendations that align Zalo Ads solutions with customer needs and marketing objectives.
• Maintain a structured prospect pipeline, prioritize high-potential opportunities, and consistently follow up to improve conversion rates and revenue contribution.

2. Customer Reactivation

• Analyze historical customer data, spending patterns, and feedback to identify and prioritize churned advertisers.
• Re-engage inactive customers to understand the root causes of inactivity, including unmet expectations, campaign performance, budget constraints, business changes, or product-related challenges.
• Develop tailored reactivation proposals and coordinate with internal teams to address customer concerns and convert opportunities into renewed spending.

3. Business Performance & Customer Development

• Develop sales action plans, manage individual targets, and prioritize opportunities based on revenue potential.
• Track pipeline performance, analyze conversion gaps, and propose actionable improvements using available data and reports.
• Stay updated on digital advertising trends, customer behavior, Zalo Ads products, and relevant AdTech tools to strengthen customer recommendations.
• Maintain accurate customer records, sales forecasts, and follow-up plans; collaborate with internal teams to resolve issues and improve conversion effectiveness.

4. Cross-functional Collaboration & Business Impact

• Act as a bridge between clients and internal teams, including Product, Tech, Data, Operations teams.
• Collaborate on solution development and go-to-market initiatives to address client and market needs.
• Translate customer feedback into product enhancements and solution improvements.
• Contribute to playbooks, best practices, case studies, and scalable growth frameworks.
• Prepare structured reports and business updates for senior stakeholders.

• Bachelor's degree in Business, Marketing, Economics, or a related field.
• 3-5 years of experience in Business Development, Sales, Customer Acquisition, or Account Management; digital advertising or AdTech experience is an advantage.
• Good understanding of sales fundamentals, customer development, and digital marketing.
• Ability to research prospects, analyze customer needs, identify business opportunities, and prepare relevant sales proposals.
• Strong communication, negotiation, objection-handling, and follow-up skills; comfortable with outbound prospecting and customer re-engagement.
• Proven ability to build and grow strategic client relationships from opportunity identification to long-term expansion.
• Analytical mindset with the ability to track performance, identify issues, and recommend practical solutions.
• Proactive, persistent, accountable, and results-oriented, with strong ownership of individual targets.

WHAT SUCCESS LOOKS LIKE
Acquire new advertisers, reactivate churned customers, and generate measurable advertising revenue through structured prospecting, customer insight analysis, consultative selling, and disciplined execution.

Drive revenue growth for Zalo Ads by acquiring new advertisers and reactivating churned customers. The role focuses on identifying business opportunities, understanding customer needs, developing suitable advertising proposals, recommending relevant advertising solutions, and converting prospects into active spending customers.

Drive revenue growth for Zalo Ads by acquiring new advertisers and reactivating churned customers. The role focuses on identifying business opportunities, understanding customer needs, developing suitable advertising ...