Digital Marketing Executive (User Acquisition), VNGGames

ABOUT MPS:

At MPS, we don’t just make mobile games—we create global hits. As part of VNGGames, we’re the studio behind global 3D shooting hits like Zombie Fire, Dead Target and Drone Strike,... downloaded by hundreds of millions of players around the world. We’re looking for a Digital Marketing Executive to help us connect our games with players worldwide and elevate Vietnamese games on the global map. Curious? Check us out on Google Play.

OBJECTIVE OF THE JOB Develop and execute marketing plans to acquire users profitably at global scale for 3D mobile shooter/action games.

JOB SCOPE 15% – UA Strategy Development: Develop UA strategy and plans for mobile games that align with the studio’s business goals. 25% – UA Channel Management & Optimization: Manage and optimize UA campaigns across platforms (Google, Meta, TikTok, Unity, AppLovin and more) to allocate budget effectively and maximize ROI. Adopt AI tools and automated workflows to streamline optimization and increase productivity. 20% – Performance Monitoring & Reporting: Monitor and analyze performance data, deliver actionable insights, and report results with clear recommendations to the marketing team and stakeholders. 10% – Cross-functional Collaboration: Collaborate with cross-functional teams (Creative, Data, Ad Monetization, Product) and manage partner relationships to enhance UA performance. 10% – Increase Store Visibility & Conversion (ASO): Execute ASO strategy to improve app store visibility and conversion rates, driving growth in the user base. 10% – Creative Analysis: Analyze creative metrics to identify winning patterns and propose creative strategies. 10% – Market Research & Innovation: Drive new growth initiatives by conducting market research, identifying opportunities, and testing innovative tactics.

Must-have:

Direct experience in performance marketing or media buying.

Strong data thinking and analytical skills.

Strong logical and critical thinking.

Strong experimentation mindset: hypothesis, test, learn, iterate.

Self-motivated, with a growth mindset and a can-do attitude.

Strong problem-solving skills, with the ability to ask the right questions.

Strong written and spoken English. AI in daily work: fluent, hands-on use, verifying every output.

Big-plus:

Experience in growth marketing or mobile game marketing. Passion for mobile games, especially shooter/action. SQL/BigQuery or Python, plus an automation workflow that saved measurable time.

Hands-on AI experience in creative production or UA automation.

A drive to stay at the forefront of mobile advertising and the mobile app market