Performance Marketing Executive

Trusting Social is an AI Fintech pioneer revolutionizing credit access in emerging markets. We've assessed over 1 billion consumers across four countries and are on a mission to deliver 100 million credit lines using the power of AI and Big Data. EVO is our consumer-facing brand — built to bring credit access to underserved consumers across Southeast Asia.

How You'll Make an Impact

The User Growth team owns EVO's new-user pipeline — the campaigns, budgets, and channel strategy that turn media spend into activated, credit-worthy users. This role sits at the center of that engine: you'll run acquisition across Meta, Google, TikTok, ASA, and DSPs, working closely with brand and product to make sure every dollar spent both hits its KPI and reinforces where EVO is headed as a brand.

You'll thrive here if you're not content watching a dashboard — you dig into why a campaign underperformed before anyone asks, and you're comfortable proposing a new channel test the same week you spot the opportunity. You read market signals and user behavior as inputs to strategy, not just as a report to file, and you're willing to challenge the current channel mix or budget split when the data says it's time.

What You'll Do

User Acquisition & Campaign Execution

• Own and lead user acquisition strategy across Meta, Google, TikTok, ASA, and other DSPs (Applovin, Ironsource, Mintegral, etc.)
• Plan and execute always-on and seasonal campaigns, driving performance and budget efficiency across the full funnel
• Partner with brand and product teams to keep acquisition creative and targeting aligned with EVO's positioning and broader growth priorities

Performance & Optimization

• Track and synthesize campaign performance and budget allocation into clear action, adjusting spend and targeting to hit KPIs
• Use MMP tools (AppsFlyer, Firebase, GA, etc.) to read attribution data, catch anomalies early, and course-correct in near real-time
• Deliver regular reporting that leads with insight and next steps — not just a numbers dump
  

Market Intelligence & Growth

• Mine market data and user behavior signals to shape acquisition strategy and surface new growth opportunities
• Stay ahead of fintech, digital marketing, and consumer behavior shifts, turning what you learn into concrete campaign direction
• Build your own point of view on channel and platform trends rather than waiting for direction — then bring it to the team

What We're Looking For

Experience & Background

• 3–5 years in performance or digital marketing, ideally in fintech, e-commerce, or apps with large user bases
• Startup or tech background is a strong plus
• Proven ability to manage sizable acquisition budgets and deliver measurable results

How You Work

• You use AI tools actively for research, reporting, and ideation — crafting clear prompts and evaluating outputs critically before acting on them
• You take initiative without waiting to be directed — you spot the gap, propose the approach, and start moving
• You connect signals across channels, product, and brand to shape a coherent growth strategy, not just execute in a silo
• You treat every campaign as a learning loop — self-directed in picking up new platforms, formats, and attribution methods as the landscape shifts

Skills & Competencies

• Business Owner — Takes full ownership of acquisition budgets and KPIs, making channel and spend calls without waiting for approval
• Domain Expert — Builds a deep, current view of paid media and attribution that others on the team can lean on
• AI Operator — Keeps a close eye on attribution and campaign data so performance issues surface early, not after budget is burned
• Strong command of Meta Ads, Google Ads, TikTok Ads, and affiliate marketing platforms
• Hands-on experience with AppsFlyer, Firebase, Google Analytics, or equivalent attribution tools
• Strong English communication skills (spoken and written — professional fluency required)
• High adaptability and comfort operating in fast-paced, ambiguous environments

What We Offer

Join our vibrant team and enjoy:

• Opportunity to work and learn from one of the best and brightest technology teams in Vietnam
• Be part of a winning team with exponential growth regionally, experience recruiting world-class talents
• Competitive compensation package, including 13th-month salary and performance bonuses
• Comprehensive health care coverage for you and your dependents
• Generous leave policies, including annual leave, sick leave, and flexible work hours
• Convenient central district 1 office location, next to a future metro station
• Onsite lunch with multiple options, including vegetarian
• Grab for work allowance and fully equipped workstations
• Fun and engaging team building activities, sponsored sports clubs, and happy hour every Thursday
• Unlimited free coffee, tea, snacks, and fruit to keep you energized
• An opportunity to make a social impact by helping to democratize credit access in emerging markets

At Trusting Social, we live by ownership, integrity, and agility in execution. We believe in doing what's right, what's best, and what's innovative. If you're smart, driven, and want to make a difference in the world with the most advanced and fascinating technology, come join our team. We offer the runway to truly make an impact.

Learn more about us: https://trustingsocial.com | https://www.youtube.com/watch?v=inAEDGvOcL8&t=29s