**JOB SUMMARY**
The Platform & Campaign Operations Executive plays a key role in operating, optimizing, and ensuring the successful execution of marketing campaigns and loyalty programs across WinCommerce and Masan Consumer through the WinX platform.
This role involves hands-on management of backend systems, configuring promotional mechanics within the Core Loyalty system, managing operational workflows, and ensuring accurate, error-free execution to enhance customer experience and achieve business objectives.
**KEY RESPONSIBILITIES**
**1. Promotion System Setup & Configuration**
- Receive campaign briefs and configure promotional mechanics across the WinX platform, including Core Loyalty, gamification, the app and mini-app (brand pages, banners, microsites, mini-games, display/video assets, and on-site exposure).
- Work directly with Masan Consumer and WinCommerce internal CMS/Core Loyalty systems to set up promotional programs, including voucher creation and management, flash sales, Buy X Get Y mechanics, tiered discounts, promotional bundles, and loyalty programs.
- Ensure all promotion conditions—including order requirements, customer segments, campaign periods, and eligible channels or locations (WinMart, Win+, vending machines, and the WinCommerce app)—are configured accurately and without conflicts to optimize costs and prevent revenue leakage.
- Monitor and manage campaign merchandising and UI/UX display to ensure all visuals and content are accurate, complete, and aligned with each campaign phase.
- Coordinate with WinCommerce Operations teams to ensure promotional mechanics are implemented correctly at points of sale.
**2. Automated Notifications & Multi-channel Messaging (ZNS)**
- Set up, manage, and optimize automated messaging workflows across Zalo Notification Service (ZNS), SMS Brandname, and in-app push notifications based on customer behavior triggers, such as successful registration, loyalty reward receipt, and order completion.
- Work with Zalo Business Solutions to register and optimize ZNS templates, monitor delivery rates, and troubleshoot system issues that cause delays or failed message delivery.
- Ensure notifications reach the right customer segments based on loyalty tiers, transaction history, and customer behavior.
**3. System Testing & Troubleshooting (UAT)**
- Play a key role in User Acceptance Testing (UAT) for promotional campaigns and new WinX loyalty system features before go-live.
- Execute end-to-end test scenarios, including purchasing, promo code application, voucher redemption, and loyalty point accrual and redemption, to verify that the system operates according to the intended business logic.
- Work closely with Technology and Product teams to identify root causes and promptly resolve issues, including configuration errors, display issues, promotion application errors, and messaging failures.
**4. Campaign Reporting, Reconciliation & Settlement**
- Consolidate post-campaign performance data, including reach, conversion rates, voucher utilization, and campaign ROI.
- Prepare regular reports (daily, weekly, and campaign-end) for relevant stakeholders.
- Reconcile campaign execution results and coordinate campaign acceptance and payment settlement based on actual performance and execution outcomes.
**REQUIREMENTS**
**Education**
- Bachelor's degree or above, preferably in Marketing, Business Administration, Information Systems, or E-commerce.
**Experience**
- 2–3 years of experience in campaign operations, marketing or loyalty platform operations, or CRM operations.
- Hands-on experience with CMS/CRM systems, loyalty platforms, or marketing automation platforms.
- Experience in retail, FMCG, or e-commerce is preferred.
- Proven ability to manage multiple campaigns simultaneously in a fast-paced environment with tight deadlines and frequent changes.
- Understanding of Modern Trade (MT) and General Trade (GT) distribution channels, as well as how digital campaigns integrate with in-store Trade Marketing activities.
**Skills & Personal Attributes**
- Willingness to conduct field visits when required, with a strong understanding of customer behavior and the ability to identify actionable consumer insights at points of sale.
- Detail-oriented, meticulous, and logical, with a strong commitment to error-free execution.
- Strong communication and stakeholder coordination skills, with the ability to communicate assertively and diplomatically to ensure timely collaboration among Technology, Creative, and external Partner teams.
- Customer-centric mindset, consistently prioritizing customer experience when evaluating campaign effectiveness.
**Coordination & Technical Skills**
- Proficient in using data dashboards and reporting tools such as Power BI and Google Sheets to track and report campaign performance.
- Basic knowledge of content management systems (CMS) and CRM tools such as Capillary and Salesforce; advanced technical expertise is not required.
- Proficient in using AI tools to support day-to-day work and improve operational efficiency.
