Middle Monetization Specialist (Hybrid / IAP)

Monetization Strategy

• Build and optimize monetization strategies across IAA, IAP, Hybrid & Subs models.
• Define monetization direction by product lifecycle (validation, growth, scale).
• Analyze revenue structure and monetization risks to ensure UA scalability (LTV > CPI).

Hybrid & IAP Execution

• Design and optimize IAP systems: Pricing, paywalls, offers and promotions.
• Define Hybrid monetization logic balancing IAA vs IAP.
• Optimize Rewarded Ads, Remove Ads, Premium and Subscription flows where applicable.

Performance Optimization

• Monitor key metrics: ARPU, ARPPU, ARPDAU, IAP, Conversion Rate, Revenue Mix …
• Evaluate monetization impact on retention (D1/D7/D30), engagement and user feedback.
• Lead monetization experiments and continuous optimization initiatives.

Monetization Analytics

• Conduct funnel, cohort and LTV analysis to support monetization decisions.
• Work with UA teams on scale/stop decisions and payback evaluation.
• Contribute to standardized monetization dashboards with the Data team.

Ad Monetization

• Work closely with IAA-focused monetization to align Hybrid decisions with ad performance.
• Have working knowledge of mediation concepts including bidding and waterfall.
• Understand the impact of ad placement, frequency, fill rate on monetization, user experience.
• Ensure IAP and ad monetization strategies work as one unified monet system, not in silos.

Cross-functional

• Conduct funnel, cohort, and LTV analysis to support monetization decisions.
• Work with UA teams on scale/stop decisions and payback evaluation.
• Contribute to standardized monetization dashboards with the Data team