Digital Marketing Specialist

Summary

Citics is seeking a Digital Marketing Specialist with a strong growth mindset and hands-on execution capabilities across paid digital platforms.

You will be responsible for managing and optimizing the company’s digital performance marketing activities—from acquiring potential customers to improving overall business outcomes.

This role is ideal for individuals who enjoy working with data, optimizing systems, and aspire to grow into a Growth Lead / Growth Manager position in the future.

Key Responsibilities

Performance Marketing & User Acquisition

• Plan and execute digital advertising campaigns on Meta, Google, TikTok, and Zalo
• Optimize CAC, CPL, CPA, and other business objectives (qualified leads, revenue, app installs)
• Manage and allocate digital marketing budgets effectively across different products and services
• Continuously conduct A/B testing to scale campaign performance
• Collaborate with the Sales team to improve lead quality
• Execute paid activities for brand campaigns as assigned by the line manager

Tracking & Data System

• Set up and manage tracking systems (Meta Pixel, GA4, Google Tag Manager, UTM)
• Ensure data accuracy across the entire marketing funnel
• Monitor and analyze key performance metrics including:
  • CAC/ CPL/ CPA/ ROAS/ Conversion Rate/ LTV/ Retention Rate
• Collaborate on CRM and marketing automation integrations
• Build performance dashboards and regular reports

Growth Optimization & Sales Enablement

• Collaborate with content, product, and sales teams to optimize the conversion funnel
• Propose improvements to landing pages and lead handling processes
• Monitor market trends within the Proptech and Real Estate industry
• Recommend marketing system improvements based on data insights

Required Qualifications and Skills

Mindset

• Strong growth mindset: Test → Measure → Optimize → Scale
• Systematic and analytical thinking with a passion for data
• Clear understanding of the relationship between Marketing, Sales, and Revenue
• Willingness to take ownership of KPIs

Experience & Skills

• 2–3 years of experience in Digital Marketing
• Hands-on experience running campaigns on Meta Ads, Google Ads, TikTok Ads, and Zalo Ads
  Understanding of GA4, tracking systems, and marketing funnels
• Proficient in Excel / Google Sheets
• Experience working with CRM systems is a plus
• Experience managing medium to large advertising budgets

Preferred Qualifications

Campaign Experience

• Experience running lead generation campaigns (especially with sales follow-up)
  Experience with app install campaigns and activation optimization
• Experience managing long sales funnels, not just optimizing clicks or traffic

Industry Background

Candidates with experience in the following industries are preferred:

• Real Estate / Proptech companies
• Financial Services / Fintech / Banking
• Marketplace or E-commerce platforms
• Technology startups with a strong sales organization
• Businesses with CRM systems and a structured MQL → SQL lead qualification process

KPIs for This Role

• Cost per Lead (CPL)
• Cost per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate (Lead → Transaction)
• LTV/CAC ratio
• Lead quality based on Sales feedback

What We Offer

• Competitive and comprehensive benefits package, including full social insurance, internal engagement activities, and employee support policies.
• Generous Employee Stock Ownership Plan (ESOP) approved by the Board of Directors.
• A strategic opportunity to grow with one of Vietnam’s most innovative proptech platforms, with real impact on the market.
• Open communication with passionate and experienced members.
• Fast-paced, tech-driven, and data-informed working environment that values experimentation, ownership, and continuous improvement.
• Dynamic startup culture with empowered teams, high autonomy, and rapid execution.
• Clear learning, training, and career development opportunities.
• Regular company activities such as team building, company trips, year-end party, birthday celebration, and internal events.
• Additional support benefits: parking fee, marriage, childbirth, hospitalization support.

How to Apply

If you are interested in this position, please send your CV to [email protected]. We will contact you as soon as possible if your profile matches our requirements. If you need more help, please contact us at 02873034343.

About Citics

Citics is a comprehensive and pioneering real estate technology platform in Vietnam, built on big data, AI, and seamless digital solutions. By integrating valuation, mortgage referral, property transactions, and investment services into a single platform, Citics simplifies and enhances transparency across the entire real estate journey. Today, Citics operates in over 30 provinces, has digitized more than 33 million properties nationwide, and partners with over 80% of the leading banks in Vietnam. This strong foundation affirms Citics’ position as a trailblazer in the digital transformation of Vietnam’s real estate market.

• Facebook: https://www.facebook.com/Citics.vn 
• Website: https://citics.vn/