Role Description
We are seeking a proactive and creative Marketing Intern to support BioTuring’s daily content needs and marketing operations. You will help bring our brand messaging to life by producing social media posts, assisting with email campaigns, updating sales materials, and supporting webinars and events. This role is ideal for someone who enjoys writing, design work, and staying organized while managing multiple tasks.
Key Responsibilities
1. Content Creation & Inbound Execution (70%)
Support day-to-day content production and keep our channels active and consistent.
- Website Content & Optimization: Assist in writing, updating, and refining copy for our website landing pages to ensure clear brand messaging, strong calls-to-action (CTAs), and an engaging user experience.
- Inbound Content Production: Write, edit, and optimize engaging content for our core inbound channels, including blog posts, educational articles, and email newsletter workflows.
- Social Media Value-Add: Assist in building content calendars and draft platform-specific captions (LinkedIn, X) that position BioTuring as a thought leader. Use Canva to design clean, professional visuals and carousels.
- Content Repurposing: Review existing high-level materials (scientific decks, webinars, product recordings) and extract key takeaways to turn them into website copy, bite-sized social snippets, or email campaigns.
- Email Marketing & Lead Nurturing: Assist in drafting targeted email nurture sequences for product updates and scientific insights, focusing on optimizing subject lines, CTAs, and layout engagement.
2. Sales Enablement & Inbound Operations (30%)
- Sales Enablement Materials: Help create and update physical and digital assets such as flyers, standees, backdrops, and simple one-pagers in collaboration with our Graphic Designer.
- Asset Adaptation: Adapt existing or revise current technical content into shorter, highly visual, and easily digestible formats tailored specifically for events and sales team usage.
- Resource Management: Assist with organizing, structuring, and maintaining a shared folder of up-to-date collateral to ensure the commercial team always has access to the latest marketing materials.
- Audience Segmentation: Support basic audience segmentation and list preparation under guidance to ensure our content maps directly to the right buyer personas.
- SEO & Keyword Research: Conduct desk research to identify topics, keywords, and questions that target personas (scientists, bioinformaticians) search for to guide our website and blog editorial roadmap.
- Performance Tracking: Monitor and analyze basic inbound performance metrics (website traffic, blog engagement, email open rates) using pre-defined templates to iterate and improve content strategies.
Requirements
- Final year student or fresh graduate.
- Strong writing skills in English, with interest in marketing-style content.
- Basic design skills and familiarity with Canva.
- Good attention to detail and ability to follow content guidelines and templates.
- Organized, reliable, and comfortable handling multiple small tasks in parallel.
- Ability to commit full-time onsite; if you have in-person classes, you can still meet agreed weekly working hours.
