Lập kế hoạch, triển khai và tối ưu chiến dịch Google Ads để thu hút khách hàng và tăng giá trị vòng đời khách hàng cho thương mại điện tử toàn cầu.
Yêu cầu
1+ năm kinh nghiệm performance marketing tập trung conversion và đạt mục tiêu tăng trưởng
Thành thạo các chỉ số ROAS, CPA, CVR, LTV và chuyển đổi phân tích thành hành động
Cử nhân Data Analytics, Computer Science, IT, Toán, Kinh tế hoặc lĩnh vực định lượng liên quan
IELTS 7.0 trở lên hoặc trình độ tiếng Anh chuyên nghiệp tương đương
Trách nhiệm
Lập kế hoạch và thực thi chiến lược performance marketing trên Google
Thiết lập, tối ưu và theo dõi KPI chiến dịch Google Ads
Phân tích dữ liệu để ra quyết định tối ưu hóa dựa trên dữ liệu
Hợp tác với creative, product, content để triển khai chiến dịch thống nhất
Có thì tốt
Học vấn tốt hoặc bằng cấp từ trường top-tier
Lương và phúc lợi
Lương tháng: cạnh tranh và thương lượng theo kinh nghiệm
Lương tháng 13 và 100% lương gross trong thời gian thử việc
Bảo hiểm y tế toàn cầu cao cấp, mở rộng cho người phụ thuộc sau 3-5 năm
Đóng đầy đủ BHXH, BHYT, BHTN theo luật
Tóm tắt bằng AI từ JD gốc, đọc JD gốc trước khi ứng tuyển.
Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.
As our Google Performance Marketing Specialist, you'll be in charge of developing and executing performance-driven advertising campaigns on Google. Your expertise will be instrumental in optimizing campaigns, maximizing return on ad spend, and driving customer acquisition and retention. We're seeking someone with a strong background in Google performance marketing and a proven track record of achieving significant growth and driving results.
Plan and execute performance marketing strategies on Google platform to acquire customers and boost customer lifetime value.
Plan, set up, and optimize Google advertising campaigns effectively.
Dive deep into campaign data to identify key performance indicators (KPIs), track campaign success, and make data-driven decisions for optimization.
Work closely with creative, product, and content stakeholders to drive cohesive campaign rollouts and consistent messaging
Build and optimize Google Ads creative assets aligned with performance metrics, strategic content themes, and targeted audiences.
Test and iterate ad creatives, signal segments, and campaign strategies to continuously improve performance and maximize return on investment.
Provide regular reports to stakeholders, sharing insights, highlighting successes, addressing challenges, and identifying optimization opportunities.
Experience: 1+ years of hands-on experience in performance marketing with a dedicated focus on conversion-driven campaigns and a verifiable history of hitting aggressive growth targets.
Fluency in core acquisition metrics (ROAS, CPA, CVR, LTV) and a strong capacity to translate raw analytics into actionable campaign decisions.
Education: Bachelor’s degree in Data Analytics, Computer Science, IT, Mathematics, Economics, or a related quantitative field. A strong academic record or degree from a top-tier institution is preferred.
Language Proficiency: Minimum IELTS 7.0 (or equivalent English professional fluency).
At Crossian, our people drive our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:
1. Total Compensation Package
Monthly salary: competitive and negotiable based on experience
Guaranteed pay: 13th-month salary and 100% gross salary during probation
2. Health & Wellness
Premium global health insurance
A special scheme for long-term employees (3–5 years of service) to extend this health package to your dependents/family
Full salary contribution to compulsory social insurance (SI, HI, UI)
their benefits fully comply with the Company’s Policy and Vietnam Labor Laws
3. Work-Life & Perks
5-day work week with 12 days of paid annual leave and 3 well-being off days
An annual 5-star Summer Summit
Office amenities: a well-stocked pantry and a dedicated Crossian Café with free refreshments and goodies
Learning & development: company training and development program
