Quản lý và tối ưu quảng cáo Amazon (SP, SB, SD), SEO listing, lên kế hoạch bán hàng và phân tích hiệu suất để tăng trưởng doanh số và lợi nhuận trên Amazon.
Yêu cầu
2+ năm kinh nghiệm thực tế quản lý, tối ưu, scale chiến dịch Amazon Ads (SP, SB, SD) trên Seller Central
Chứng minh đã scale doanh số Amazon, cải thiện hiệu quả quảng cáo, cân bằng tăng trưởng và mục tiêu lợi nhuận
Am hiểu Amazon SEO, nghiên cứu từ khóa, tối ưu listing và CRO
Tiếng Anh tốt (IELTS 6.5+), đọc/viết thành thạo cho keyword research, phân tích đối thủ, viết content listing
Kỹ năng phân tích, giải quyết vấn đề mạnh, thành thạo Excel/Google Sheets để biến dữ liệu thành chiến lược tối ưu
Trách nhiệm
Thiết lập, quản lý, tối ưu chiến dịch Amazon Ads (Sponsored Products, Brands, Display) theo mục tiêu doanh số
Tạo và quản lý listing sản phẩm (ASIN/SKU), tối ưu SEO từ khóa, nội dung PDP, A+ Content, Brand Store
Nghiên cứu thị trường, đối thủ, từ khóa, hiệu suất bán hàng để lập kế hoạch ra mắt và tăng trưởng sản phẩm
Phân tích hiệu suất tổng thể (doanh số, traffic, chuyển đổi, organic, lợi nhuận), báo cáo định kỳ và đề xuất hành động
Có thì tốt
Kinh nghiệm e-commerce hoặc thương hiệu D2C
Quản lý nhiều ASIN và scale chiến dịch quảng cáo lớn
Lương và phúc lợi
Lương tháng: cạnh tranh, thương lượng theo kinh nghiệm
Đảm bảo lương: lương tháng 13 và 100% lương gross trong thử việc
Bảo hiểm y tế cao cấp toàn cầu, mở rộng cho người phụ thuộc sau 3-5 năm
Đóng đầy đủ BHXH, BHYT, BHTN theo lương gross
Tóm tắt bằng AI từ JD gốc, đọc JD gốc trước khi ứng tuyển.
Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.
As our Amazon Performance Marketing Specialist, you will own our products' journey on Amazon, from keyword research and sales planning to listing setup, launch, and daily Amazon Ads optimization. Working closely with cross-functional teams, you will turn sales plans into live, profitable listings and grow impressions and conversion rate through data-driven advertising. We are looking for someone with hands-on Amazon Ads experience, strong English, and strong analytical skills with high attention to detail.
1. Amazon Ads Management
Campaign Management: Set up, manage, and optimize Amazon Ads campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) aligned with business objectives and sales plans.
Campaign Optimization: Manage campaign structures, budget allocation, keyword and product targeting, bidding strategies, and placements to improve advertising performance and efficiency.
Performance Monitoring: Track and analyze key advertising metrics (Spend, CPC, CTR, CVR, ACOS, TACOS, ROAS) to identify performance gaps and implement timely optimization actions.
Growth, Scaling & Profitability: Develop and execute advertising strategies to scale sales, improve keyword ranking and organic growth, while balancing advertising investment with profitability targets.
2. Product Setup & Listing Optimization
Create and manage product listings (ASIN/SKU), ensuring accurate Product Detail Page (PDP) setup and timely product launches.
Lead Amazon SEO optimization through keyword research, mapping, and integration across titles, bullet points, descriptions, and backend search terms.
Drive PDP content optimization across images, videos, A+ Content, and Brand Store based on performance insights to improve customer engagement and conversion rates.
3. Research & Planning
Conduct market, competitor, keyword, and sales performance research to identify growth opportunities and support product selection.
Develop product launch and sales growth plans aligned with business objectives and product lifecycle stages.
4. Performance Analysis & Reporting
Analyze overall Amazon business performance across sales, traffic, conversion rates, organic contribution, and profitability to identify growth opportunities and potential risks.
Prepare regular performance reports, translate data into actionable insights, and communicate key findings and recommendations to stakeholders.
5. Cross-Functional Collaboration
Collaborate with Content, Product, Supply Chain, and IP teams to ensure successful product launches, smooth operations, and sustainable business growth.
1. Educational Background: Bachelor's degree in Marketing, Business, Economics, Finance, Data Analytics, Computer Science, or a related field.
2. Experience:
2+ years of hands-on experience in managing, optimizing, and scaling Amazon Ads campaigns (SP, SB, SD), with strong knowledge of Seller Central and performance-driven advertising strategies. Experience managing multiple ASINs and scaling advertising campaigns is preferred.
Proven track record of scaling Amazon sales, improving advertising efficiency, and supporting organic keyword ranking while balancing growth with profitability targets.
Solid understanding of Amazon SEO, keyword research, listing optimization, and conversion rate optimization (CRO) to improve product visibility and sales performance.
Experience in e-commerce or with direct-to-consumer brands is a plus.
3. Skills & Competencies
Analytical & Problem-Solving Skills: Strong analytical and problem-solving skills, with proficiency in Excel or Google Sheets and the ability to translate performance data into actionable optimization strategies.
English Proficiency: Good English proficiency (IELTS 6.5 or above), particularly in reading and writing for keyword research, competitor analysis, and listing content optimization.
Ownership & Growth Mindset: Strong sense of ownership, attention to detail, and a results-driven mindset, with the ability to work independently and adapt to a fast-paced environment.
At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:
1. Total Compensation Package
Monthly salary: competitive and negotiable based on experience
Guaranteed pay: 13th-month salary and 100% gross salary during probation
2. Health & Wellness
Premium global health insurance
A special scheme for long-term employees (3–5 years of service) to extend this health package to your dependents/family
Full salary contribution to compulsory social insurance (SI, HI, UI)
Other benefits fully comply with the Company's Policy and Vietnam Labor Laws
3. Work-Life & Perks
5-day work week with 12 days of paid annual leave and 3 well-being off days
An annual 5-star Summer Summit
Office amenities: a well-stocked pantry and a dedicated Crossian Café with free refreshments and goodies
Learning & development: company training and development program