Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.
As our Amazon Performance Marketing Specialist, you will own our products' journey on Amazon, from keyword research and sales planning to listing setup, launch, and daily Amazon Ads optimization. Working closely with cross-functional teams, you will turn sales plans into live, profitable listings and grow impressions and conversion rate through data-driven advertising. We are looking for someone with hands-on Amazon Ads experience, strong English, and strong analytical skills with high attention to detail.
1. Amazon Ads Management
- Campaign Management: Set up, manage, and optimize Amazon Ads campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) aligned with business objectives and sales plans.
- Campaign Optimization: Manage campaign structures, budget allocation, keyword and product targeting, bidding strategies, and placements to improve advertising performance and efficiency.
- Performance Monitoring: Track and analyze key advertising metrics (Spend, CPC, CTR, CVR, ACOS, TACOS, ROAS) to identify performance gaps and implement timely optimization actions.
- Growth, Scaling & Profitability: Develop and execute advertising strategies to scale sales, improve keyword ranking and organic growth, while balancing advertising investment with profitability targets.
2. Product Setup & Listing Optimization
- Create and manage product listings (ASIN/SKU), ensuring accurate Product Detail Page (PDP) setup and timely product launches.
- Lead Amazon SEO optimization through keyword research, mapping, and integration across titles, bullet points, descriptions, and backend search terms.
- Drive PDP content optimization across images, videos, A+ Content, and Brand Store based on performance insights to improve customer engagement and conversion rates.
3. Research & Planning
- Conduct market, competitor, keyword, and sales performance research to identify growth opportunities and support product selection.
- Develop product launch and sales growth plans aligned with business objectives and product lifecycle stages.
4. Performance Analysis & Reporting
- Analyze overall Amazon business performance across sales, traffic, conversion rates, organic contribution, and profitability to identify growth opportunities and potential risks.
- Prepare regular performance reports, translate data into actionable insights, and communicate key findings and recommendations to stakeholders.
5. Cross-Functional Collaboration
- Collaborate with Content, Product, Supply Chain, and IP teams to ensure successful product launches, smooth operations, and sustainable business growth.
1. Educational Background: Bachelor's degree in Marketing, Business, Economics, Finance, Data Analytics, Computer Science, or a related field.
2. Experience:
- 2+ years of hands-on experience in managing, optimizing, and scaling Amazon Ads campaigns (SP, SB, SD), with strong knowledge of Seller Central and performance-driven advertising strategies. Experience managing multiple ASINs and scaling advertising campaigns is preferred.
- Proven track record of scaling Amazon sales, improving advertising efficiency, and supporting organic keyword ranking while balancing growth with profitability targets.
- Solid understanding of Amazon SEO, keyword research, listing optimization, and conversion rate optimization (CRO) to improve product visibility and sales performance.
- Experience in e-commerce or with direct-to-consumer brands is a plus.
3. Skills & Competencies
- Analytical & Problem-Solving Skills: Strong analytical and problem-solving skills, with proficiency in Excel or Google Sheets and the ability to translate performance data into actionable optimization strategies.
- English Proficiency: Good English proficiency (B2 or above), particularly in reading and writing for keyword research, competitor analysis, and listing content optimization.
- Ownership & Growth Mindset: Strong sense of ownership, attention to detail, and a results-driven mindset, with the ability to work independently and adapt to a fast-paced environment.
At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:
1. Total Compensation Package
- Monthly salary: competitive and negotiable based on experience
- Guaranteed pay: 13th-month salary and 100% gross salary during probation
2. Health & Wellness
- Premium global health insurance
- A special scheme for long-term employees (3–5 years of service) to extend this health package to your dependents/family
- Full salary contribution to compulsory social insurance (SI, HI, UI)
- Other benefits fully comply with the Company's Policy and Vietnam Labor Laws
3. Work-Life & Perks
- 5-day work week with 12 days of paid annual leave and 3 well-being off days
- An annual 5-star Summer Summit
- Office amenities: a well-stocked pantry and a dedicated Crossian Café with free refreshments and goodies
- Learning & development: company training and development program
