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ABOUT URBOX

UrBox is Vietnam’s leading digital gifting & loyalty platform that enables businesses to integrate their reward & loyalty programs with an ever-growing network of more than 350 brands & 20,000 accepted online and offline stores in Vietnam.

UrBox has the widest network of clients in loyalty in Vietnam and provides loyalty & reward solutions to many big organizations in the aviation, banking, FMCG, Insurance, Real Estate industries and more.

KEY RESPONSIBILITIES:

1. Product Development for the UrBox App

• Participate in the development and optimization of app features (earning/burning, offer browsing, gamification, personalization…).
• Build user flows, wireframes, and write PRDs, user stories, and acceptance criteria.
• Work with Product Designer, Tech, and QC to deliver features from ideation → development → release.
• Track post-release performance: conversion, crash rate, retention, funnel metrics.

2. CRM & Loyalty Platform Development

• Contribute to building the CRM system for End Users, Clients, and Merchants.
• Analyze business requirements and design flows for CRM engines: Segmentation, Event, Offer, Reward, Notification, Personalization.
• Build automation rules and lifecycle journeys to support user growth and engagement.

3. Data Analysis & Product Insights

• Analyze user behavior and feature performance through GA4, BigQuery, Appsflyer, and internal dashboards.
• Build and maintain tracking plans, collaborating with Data/Tech to ensure event quality.
• Conduct A/B testing, cohort analysis, and retention analysis to guide product decisions.
• Support KPI definition for product features using AARRR or North Star Framework.

4. Requirement Management & Cross-functional Collaboration

• Coordinate with Tech, UI/UX, Marketing, Client Team, and Merchant Team to gather and validate requirements.
• Manage product backlog, participate in sprint planning, grooming, and review sessions.
• Prepare release notes, support internal training, and ensure smooth feature adoption.

REQUIREMENTS:

Experience

• 3 years of experience as a Product Owner, Business Analyst, or Data/Product Analyst.
• Experience in Mobile App, Loyalty, CRM, Martech, or E-commerce is a strong advantage.

Technical Skills

• Solid understanding of product development processes, Agile/Scrum, backlog management.
• Strong analytical capability with SQL (BigQuery), GA4, Firebase, PowerBI
• Ability to write structured, clear, and logical product documentation.
• Familiar with funnel analysis, retention metrics, segmentation, and lifecycle marketing.

Personal Qualities

• Data-driven mindset, proactive, and highly accountable.
• Strong communication skills and the ability to work cross-functionally.
• Product-thinking: user-centric, problem-solving, and business-oriented.