Chiến lược sáng tạo quảng cáo có thể chơi (playable ads) cho ứng dụng/game: nghiên cứu, lên ý tưởng, điều phối sản xuất và tối ưu hiệu suất quảng cáo.
Yêu cầu
4+ năm kinh nghiệm creative strategy/production/performance marketing cho mobile app/game
Có portfolio chứng minh creative đã drive install, ROAS, scale thực tế
Mạnh phân tích sản phẩm, đối thủ, audience để rút insight hành động
Đọc thành thạo CTR, CVR, IPM, CPI và chuyển data thành cải tiến creative
Tư duy AI: quen hoặc sẵn sàng dùng AI cho ideation, variation, workflow
Trách nhiệm
Nghiên cứu sản phẩm, đối thủ, đối tượng và xu hướng để tìm cơ hội playable ads
Chuyển phân tích thành concept playable ads hiệu suất cao và viết brief chi tiết
Điều phối đội thiết kế và lập trình thực hiện concept, quản lý chu kỳ sản xuất end-to-end
Đọc số liệu CTR, CVR, IPM, CPI, ROAS để lặp lại và cải tiến concept tiếp theo
Có thì tốt
Kinh nghiệm tại công ty game/app top-tier
Tiếng Anh đọc/viết tốt
Lương và phúc lợi
Thương lượng theo kinh nghiệm
Lương tháng 13 và 100% lương gross thời gian thử việc
Bảo hiểm y tế cao cấp toàn cầu
Đóng BHXH, BHYT, BHTN trên 100% lương gross
Tóm tắt bằng AI từ JD gốc, đọc JD gốc trước khi ứng tuyển.
Crossian is a technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years.
To support our mission of building Direct-to-Consumer brands and increasing customer lifetime value, we are scaling our team from 350 to 600 talents in 2026. Join us as we redefine the future of global commerce.
Creative is the biggest lever in our Performance Marketing team. We’re looking for a Creative Strategist who owns ad creative from idea to impact: you turn product and market analysis into winning playable ads concepts, direct the design and developer team who build them, and read performance data to keep making them better. It’s a role for someone who thinks in both creative hooks and conversion metrics, and who loves finding the next winning angle.
Working Place:
Ha Noi: 1st Floor, Pax Sky Building, 63-65 Ngo Thi Nham Street, Hai Ba Trung District
Ho Chi Minh: Floor 12, Diamond Plaza, 34 Le Duan, Ben Nghe Ward, Ho Chi Minh City
Research products, audiences, competitors, and creative trends to uncover new playable ads opportunities
Turn product and market analysis into clear, high-performing playable ads concepts
Write actionable creative briefs and direct the design and developer teams to bring concepts to life
Plan and manage creative production cycles end-to-end — clear priorities, fast iteration, steady output for the Performance Marketing team to test and scale
Review creative performance metrics (CTR, CVR, IPM, CPI, ROAS) and turn insights into the next round of concepts
Use AI tools to speed up ideation, explore variations, and raise creative quality
4+ years in creative strategy, creative production, or performance marketing for mobile apps/games; Experience at a top-tier game or app company is a strong plus
A track record of creative that drove real performance (installs, ROAS, scaling), not just creative for its own sake
Strong research and analysis: able to study products, audiences, competitors, and extract actionable creative insights
Confident reading creative performance metrics (CTR, CVR, IPM, CPI) and turning data into improvements
Strong visual sense (composition, layout, pacing) and the ability to give structured, actionable feedback
AI mindset: familiar with or eager to adopt AI tools for ideation, variation, analysis, and workflow acceleration
Skilled at writing clear briefs and communicating with cross-functional teams
Good English (written and reading)
At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:
Monthly Salary: Competitive and negotiable based on experience
Guaranteed Pay: 13th-month salary and 100% gross salary during probation.
Premium Global Health Insurance
Statutory contributions (SI, HI, UI) based on 100% of gross salary.
5-day working per week (Monday to Friday)
12 days of paid annual leave & 3 well-being off days
Training & Development Budget, including access to free Coursera courses.
A special scheme is offered to long-term employees (3-5 years of service) to extend this health package to your dependents/family
An annual 5-star events & Team Building Budget
Office Life: A well-stocked Pantry and a dedicated Crossian Café with free refreshments and goodies.
Other benefits fully comply with the Company's Policy and Vietnam Labor Laws.
Please note that we appreciate all applicants for their interest; however, only those candidates selected for interviews will be contacted.
