Playable Ads Creative Strategist (App/Game)

Crossian is a technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years.

To support our mission of building Direct-to-Consumer brands and increasing customer lifetime value, we are scaling our team from 350 to 600 talents in 2026. Join us as we redefine the future of global commerce.

Creative is the biggest lever in our Performance Marketing team. We’re looking for a Creative Strategist who owns ad creative from idea to impact: you turn product and market analysis into winning playable ads concepts, direct the design and developer team who build them, and read performance data to keep making them better. It’s a role for someone who thinks in both creative hooks and conversion metrics, and who loves finding the next winning angle.

Working Place:

• Ha Noi: 1st Floor, Pax Sky Building, 63-65 Ngo Thi Nham Street, Hai Ba Trung District
• Ho Chi Minh: Floor 12, Diamond Plaza, 34 Le Duan, Ben Nghe Ward, Ho Chi Minh City

• Research products, audiences, competitors, and creative trends to uncover new playable ads opportunities
• Turn product and market analysis into clear, high-performing playable ads concepts
• Write actionable creative briefs and direct the design and developer teams to bring concepts to life
• Plan and manage creative production cycles end-to-end — clear priorities, fast iteration, steady output for the Performance Marketing team to test and scale
• Review creative performance metrics (CTR, CVR, IPM, CPI, ROAS) and turn insights into the next round of concepts
• Use AI tools to speed up ideation, explore variations, and raise creative quality

• 4+ years in creative strategy, creative production, or performance marketing for mobile apps/games; Experience at a top-tier game or app company is a strong plus
• A track record of creative that drove real performance (installs, ROAS, scaling), not just creative for its own sake
• Strong research and analysis: able to study products, audiences, competitors, and extract actionable creative insights
• Confident reading creative performance metrics (CTR, CVR, IPM, CPI) and turning data into improvements
• Strong visual sense (composition, layout, pacing) and the ability to give structured, actionable feedback
• AI mindset: familiar with or eager to adopt AI tools for ideation, variation, analysis, and workflow acceleration
• Skilled at writing clear briefs and communicating with cross-functional teams
• Good English (written and reading)

At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

• Monthly Salary: Competitive and negotiable based on experience
• Guaranteed Pay: 13th-month salary and 100% gross salary during probation.
• Premium Global Health Insurance
• Statutory contributions (SI, HI, UI) based on 100% of gross salary.
• 5-day working per week (Monday to Friday)
• 12 days of paid annual leave & 3 well-being off days
• Training & Development Budget, including access to free Coursera courses.
• A special scheme is offered to long-term employees (3-5 years of service) to extend this health package to your dependents/family
• An annual 5-star events & Team Building Budget
• Office Life: A well-stocked Pantry and a dedicated Crossian Café with free refreshments and goodies.
• Other benefits fully comply with the Company's Policy and Vietnam Labor Laws.

Please note that we appreciate all applicants for their interest; however, only those candidates selected for interviews will be contacted.