Job Description
We are looking for a Growth Marketing Executive who can independently plan and execute customer growth campaigns across different user segments.
Your mission is to deeply understand user behavior, identify growth opportunities within each segment, and drive improvements in retention, engagement, loyalty, and revenue through data-driven marketing initiatives.
Key Responsibilities
- Analyze user behavior and identify insights across different customer segments (New, Active, VIP, Dormant, Churn-risk, etc.).
- Plan and execute targeted campaigns to improve user engagement, retention, repeat transactions, and customer lifetime value.
- Own campaigns end-to-end: segmentation, messaging, execution, monitoring, analysis, and optimization.
- Monitor campaign performance across channels and tools, ensuring tracking accuracy, campaign quality, cost efficiency, and continuous optimization based on data and customer insights.
- Develop and execute customer engagement initiatives across both internal and external channels, including Push Notifications, Email, In-app Messages, Reward Programs, Social Media, Community Channels, and other relevant touchpoints.
- Work closely with Product, Data, Design, and UX/UI teams to create effective customer journeys and communication strategies.
- Contribute ideas and initiatives that strengthen customer loyalty and increase revenue from existing users.
Requirements
- Customer Insight – Strong curiosity about user behavior and the ability to turn insights into actions.
- Campaign Management – Experience planning and executing marketing campaigns from idea to result.
- Content & Messaging – Ability to craft compelling campaign messages and tailor communication for different customer segments.
- Creative Thinking – Ability to develop campaign concepts and provide clear creative direction to designers and content creators.
- Data Analysis – Comfortable working with data to identify opportunities, diagnose problems, and evaluate performance.
- Cross-functional Collaboration – Able to work effectively with Product, Data, Design, and Engineering teams.
Experience
- 2+ years of experience in Growth Marketing, CRM Marketing, Lifecycle Marketing, Retention Marketing, or related fields.
- Experience in Fintech, Crypto, E-commerce, or Digital Products is a plus.
- Experience with CRM and analytics tools such as Amplitude, GA4, Databricks or similar platforms is a plus.
Personal Traits
- Proactive – Identifies opportunities without waiting for instructions.
- Ownership Mindset – Takes responsibility for campaign outcomes.
- Customer-focused – Obsessed with understanding and improving customer experience.
- Agile – Comfortable working in a fast-moving environment.
