Job Description:
We are looking for a data-driven Growth Marketing Specialist (Acquisition & Referral), not a traditional Ads-runner, to lead our user growth engine. Your mission is to dive into user data to discover new acquisition channels, attract High-Intent users (those ready to KYC and trade), and optimize the conversion funnel. You will own the “Top of the Funnel” and transform our Referral program into a powerful growth engine.
Key Responsibilities:
- Business Acumen & Growth Opportunity: Understand the business model, revenue drivers, and market dynamics to identify high-impact growth opportunities. Translate business goals into practical acquisition strategies that expand the user base, improve conversion, and support sustainable revenue growth.
- Behavioral Insights & Persona Mapping: Analyze internal data and qualitative research to identify the behaviors, pain points, and characteristics of high-value Users. Translate findings into clear user personas that drive acquisition strategies.
- Experiment & Opportunity Discovery: Continuously generate hypotheses about new acquisition channels, user segments, or funnel improvements. Design, prioritize, and run structured experiments, from quick tests to full-scale pilots. Document learnings and scale what works.
- Full-Funnel Conversion Optimization: Analyze both quantitative and qualitative funnel data across all acquisition touchpoints to identify drop-off points and bottlenecks. Form hypotheses, then design and execute optimization initiatives to improve conversion at each stage.
- Segmented Campaign Execution: Plan and run end-to-end acquisition and referral campaigns tailored to specific user segments. Own the full process to define the target segment, craft the message and creative direction, select the right channels, execute, and measure results.
- Referral Quality Loop: Design and manage the Referral & Affiliate ecosystem. Implement growth hacks and incentive models to turn existing users into an active acquisition engine. Design robust program mechanics to prevent exploitation of referral and signup schemes.
- Performance Tracking: Monitor and report on acquisition metrics across all channels and campaigns. Diagnose what’s driving or hurting performance, and translate findings into clear recommendations for the next action. Work closely with Dev and PM to ensure all funnels have proper tracking and data integrity for precise attribution.
Requirements:
- At least a Bachelor’s degree in Marketing or any related field.
- Minimum 3 years of experience in Growth or Acquisition (Fintech/Crypto/E-commerce is a plus).
- Actively seeks out new acquisition and business opportunities to contribute to business growth.
- Data-driven mindset with experience in user behavior analysis and acquisition strategies.
- From segmentation definition to channel selection, execution, A/B testing, and post-campaign analysis.
- Experience with analytics tools (Google Analytics, Appsflyer/Adjust).
- Excellent verbal and written communication skills in English.
- Ability to work independently and collaboratively with a strong results orientation.
- Genuine interest in cryptocurrencies, blockchain, and fintech.
To fit well in our team, we are looking for a person who is:
- Solution-oriented: You hunt for the root cause of conversion drop-offs and fix them.
- Proactive: You don’t wait to be assigned — you spot a gap and propose a test within the week.
- Agile: You thrive in the high-speed, ever-changing Crypto market.
- Disciplined: You are self-directed in a 100% remote environment.
