Email Marketing Team Lead

We are seeking a highly engaged, enthusiastic Email Marketing Team Lead to manage and optimize our electronic direct marketing operations. This role will oversee automated email workflows and own the end-to-end delivery of campaigns for our international clients. This position also requires a data-driven mindset, attention to detail, strategic thinking and a deep understanding of CRM and email platforms.

This role will report to the Digital Marketing Services Manager, lead a team of EDM specialists, and collaborate closely with cross-functional departments, including project management, development, design, and web analytics.

JOB DESCRIPTION

• Lead, coach and develop your team, allocate workload and ensure high-quality delivery across concurrent projects spanning different brands and markets.
• Own the client relationship by setting expectations, leading regular client communications, presenting campaign results, and resolving delivery issues so clients remain satisfied and confident in our work.
• Develop and execute comprehensive EDM strategies, with a strong focus on the post-purchase customer lifecycle.
• Manage the setup, testing, and deployment of one-off, recurring, triggered, and dynamic content-driven email campaigns.
• Ensure all email designs and layouts are mobile-friendly and optimized for user experience.
• Troubleshoot technical issues related to HTML templates, list segmentation and overall campaign execution.
• Analyze campaign results to identify trends, provide actionable recommendations, and execute A/B tests that continuously improve engagement.
• Integrate and continuously refine AI tools within the team's daily workflows to improve delivery speed and operational efficiency.

JOB REQUIREMENTS

• 3+ years of practical experience with email and marketing-automation platforms, database integrations, and the ability to adapt quickly to new tools.
• Proven client-facing experience, with the ability to build trust, manage daily communications, and keep stakeholders confident in our delivery.
• Experience leading team and managing multiple concurrent projects across different markets or brands.
• Strong understanding of email best practices, including responsive HTML design, list segmentation, deliverability, A/B testing, and email performance metrics.
• Strong analytical skills with the ability to interpret data to evaluate and improve EDM program performance.
• Fluency in English with excellent verbal, written, and interpersonal communication skills.
• Demonstrable, hands-on experience using AI models and tools in real marketing work, with concrete examples.
• A plus: Experience connecting EDM or automation platforms to AI models via APIs, MCP integrations, or agentic workflows.
• Highly organized, self-directed, and detail-oriented, with the ability to solve problems independently.

BENEFITS AND WORKING ENVIRONMENT

• Attractive salary with bi-yearly review, 13th-month bonus, performance bonus, public holiday bonuses, birthday gift, employee service awards up to $1,000
• A clear career path with proper training courses, workshops, fully sponsored certificate exams
• Extensive AON health insurance (during labor contract) and accident insurance (during probation) in addition to the state-mandated health insurance
• Professional, flexible & dynamic working environment with colleagues of different nationalities that is open-minded, creative, supportive, friendly, and encouraging.
• Regular communication from Management on the company's strategy, development plan, and new opportunities for employees
• Opportunities to join global technical conferences.
• Bright working space with modern facilities including the newest software
• Employees and families are engaged and taken care of by the company via Trade Union activities.
• Summer kick-off at 5-star resort
• Sports & cultural activities all year around to strengthen both your physical & mental health.
• NICEF - our own Charity program where our employees raise funds and help people with difficulties in Vietnam.

APPLICANT PRIVACY NOTICE AND CONSENT

When submitting your application, you acknowledge that Niteco may collect, use, store, and otherwise process your personal data and consent to such processing for recruitment purposes, including assessing your application, communicating with you, and making hiring decisions.

Your personal data may be shared with relevant internal stakeholders, service providers, and other parties involved in the recruitment process where necessary and in accordance with applicable laws.

Niteco will retain your personal data only for as long as necessary for these purposes, or for such longer period as may be required or permitted by law. You may request access to, correction of, or deletion of your personal data, or withdraw your consent at any time by contacting us at [email protected]. Withdrawal of consent will not affect the lawfulness of any processing carried out prior to such withdrawal and may not affect processing activities that Niteco is permitted or required to carry out under applicable law.