Senior Product Insights Analyst/ UX Researcher

ABOUT THE ROLE:

We’re looking for a Product person who focuses on UX Design with strong research ownership and solid product analytics literacy. You will drive discovery and insight work end-to-end: planning studies, synthesizing signals (research + behavior data), and translating them into clear recommendations and solution directions that squads can execute and measure.

This role sits inside Product Design to strengthen the discovery loop: signal → insight → recommendation → solution concept → validation

WHAT YOU’LL OWN:

• UX research delivery: plan and conduct studies (surveys, interviews, usability tests), synthesis, and insight communication.
• Insight-to-recommendation workflow: combine qualitative + behavioral/product data to propose improvements proactively.
• Storytelling & visualization: deliver clear, visual, insight-driven decisions, data-informed narratives for stakeholders

KEY RESPONSIBILITIES:

1) UX Research (core)

• Design research approaches: objectives, methodology, sampling, scripts, discussion guides, and analysis plans.
• Conduct research activities: interviews, surveys, usability tests, concept tests, and continuous feedback loops.
• Synthesize findings into actionable insights: user needs, pain points, motivations, and opportunity sizing.
• Collaborate with Designers/PMs to turn findings into solution directions and measurable hypotheses.

2) Product & Data Analytics (product-focused)

• Use analytics tools to monitor and analyze key product metrics: activation, retention, funnel conversion, feature adoption, drop-off points.
• Build or maintain dashboards/reports to track product health and key initiatives.
• Evaluate campaign and experiment performance (where applicable) to identify growth and UX opportunities.
• Support segmentation and journey analytics (e.g., user cohorts, behavior patterns). (Advanced modeling is not the focus.)

3) Product insights & recommendations (proactive)

• Combine quant + qual insights to propose UX/product improvements and prioritize opportunities with clear rationale.
• Create insight deliverables that are stakeholder-ready: concise, visual, and decision-oriented.
• Support post-launch evaluation: did it work, for whom, why/why not, and what to do next.

4) UIX design (to communicate solutions)

• Create low-to-mid fidelity wireframes/flows or annotated concepts to communicate solution intent.
• Partner with designers to refine final UX/UI details and ensure design system consistency.

Job requirements:

Must-have:

• 2–5+ years experience as UX Researcher / Product Designer (research-heavy), or Product Insight roles with strong UX craft.
• Strong research skills: study design, moderation, survey design, usability testing, synthesis frameworks, and insight reporting.
• Solid understanding of product metrics and user journeys: funnels, cohorts, activation/retention, and behavioral analysis.
• Proficiency with analytics and reporting tools (e.g., GA4 / Amplitude / Mixpanel / Metabase / Firebase / Adjust or equivalents).
• Strong storytelling and visualization skills can turn messy signals into clear narratives and recommendations.
• Comfortable working cross-functionally and pushing for clarity in ambiguous situations.
• A portfolio or case studies that clearly demonstrate your research process, methods, and how insights inform product decisions.
• Open-minded and collaborative, with a strong knowledge-sharing mindset.
• A good listener, able to receive and act on constructive and unexpected feedback.
• Familiarity with experimentation concepts (A/B testing basics, interpreting results, limitations).

Recommended to have as a big plus:

• Experience in loyalty, travel, fintech, e-commerce, subscription, or partner ecosystems.
• Basic SQL knowledge.
• Comfortable building insight workflows with tools like Jira / Lark Base (or similar).

What success looks like:

• Discovery and research becomes more consistent: squads have clearer problem framing and fewer “opinion wars.”
• Leaders and squads get timely, decision-ready insight updates (not just raw data or raw findings).
• Improvements are measurable: initiatives ship with clear hypotheses + metrics and get evaluated post-launch.
• The product team develops a shared understanding of users, journeys, and which levers move outcomes.

BENEFITS:

• Competitive salary package (Base salary and performance bonuses).
• Probation period salary is 100% of the official salary.
• Comprehensive health and accident insurance.
• 15 days of annual leave.
• Provision of work equipment (Macbook/ Laptop, mouse, monitor, etc.).
• A creative and modern working environment.

Working location: Galaxy Innovation Hub – D1 Hi Tech Park, District 9, HCMC

Kindly send your CV to: [email protected]