UI UX Manager

**Product Design Manager**

**About FinX**

FinX is the technology hub of Sovico Group, building digital platforms across web, mobile, and AI while driving digital transformation across the Group’s businesses. We bring together product, design, and engineering to turn business needs into practical, scalable digital solutions, that impact millions for users.

**About the Role**

We are looking for an experienced Product Design Manager to lead our design team and shape user experiences across FinX’s digital products and platforms.

You will work closely with Product Managers, Product Owners, engineers, and business stakeholders to translate complex requirements into intuitive, accessible, and engaging experiences. Your scope will span customer-facing applications, internal enterprise platforms, and AI-powered products serving diverse users across the Sovico ecosystem.

This is a hands-on leadership role combining design direction, team development, and end-to-end delivery.

**Key Responsibilities**

• **Define design direction:**

Establish and drive a cohesive CX, UX, UI vision across web, mobile, and AI-powered products, aligning user needs with business objectives and technical capabilities.

• **Lead end-to-end product design:**

Guide the team from discovery and journey mapping through information architecture, interaction design, prototyping, visual design, and implementation review.

• **Build and evolve design systems:**

Develop reusable components, interaction patterns, and design guidelines that support consistency, accessibility, and efficient delivery across products.

• **Lead research and validation:**

Plan and oversee user interviews, usability testing, and other research activities to uncover needs, validate assumptions, and inform product decisions.

• **Simplify complex workflows:**

Translate enterprise processes and business requirements into clear, efficient experiences that support digital adoption.

• **Shape AI-powered experiences:**

Collaborate with product and engineering teams to design understandable AI Capability: interactions, including clear feedback, user control, and recovery when outputs are incomplete or incorrect.

• **Partner with stakeholders:**

Facilitate discovery sessions and design workshops, communicate design rationale, and build alignment across business units and delivery teams.

• **Ensure design quality:**

Work closely with engineers throughout implementation to maintain usability, visual consistency, and interaction quality.

• **Develop the design team:**

Plan and allocate resources, set quality standards, coach, improve skills and competency for team members through regular feedback and design reviews.

• **Measure and improve outcomes:**

Define relevant Design success measures with product teams and use research, usage data, and feedback to continuously improve experiences.

**Requirements**

• 7+ years of experience in product design for mobile applications and responsive web platforms.
• 2+ years of experience leading or managing a design team, with at least four direct reports.
• A strong portfolio demonstrating end-to-end design work, clear problem-solving, and the impact of your design decisions.
• Strong knowledge of user research, information architecture, interaction design, visual design, and usability testing.
• Experience building and maintaining design systems across multiple products or platforms.
• Ability to simplify complex requirements and workflows for different user groups, including customers and internal business users.
• Strong stakeholder management and communication skills, with the ability to explain design decisions and navigate competing priorities.
• Experience working closely with product and engineering teams in an agile development environment.
• Proficiency in Figma, including components, Auto Layout, interactive prototyping, and developer handoff.
• Working knowledge of AI design tools.
• A hands-on approach to design leadership, with strong planning, prioritization, and coaching skills.
• Understanding of accessibility principles and responsive design best practices.
• Good English skills

**Nice to Have**

• Experience designing enterprise platforms, internal tools, or digital transformation solutions.
• Experience supporting multiple business units or products through shared platforms and design systems.
• Familiarity with the Vietnamese digital market and local user behaviors.
• Experience in financial services or other complex, regulated industries.