Tìm việc làm IT

We're looking for a Senior Growth Marketing Executive who thrives at the intersection of strategy, data, and execution. You'll design, test, and scale growth initiatives across acquisition, activation, and retention; translate user behavior into sharp funnel hypotheses; and turn insights into business impact measured in MAU, transaction volume, and revenue. You'll work shoulder-to-shoulder with Product, Data, Platform, and cross teams, and lead a small, high-performing team to do the same. The ideal candidate brings a solid background in digital growth within tech, fintech, or e-commerce, is fluent in funnel thinking and experimentation, and is energized rather than intimidated by ambiguity. Mô tả công việcGrowth Initiatives:Lead the execution of growth initiatives across Promotion Rewards platforms, from analysis to implementation. Build detailed tactical plans for assigned growth projects, encompassing various levers such as marketing, promotions, product features, and campaigns. Promotion:Utilize data analytics to optimize promotional programs based on customer behaviors, achieving cost reduction while increasing user growth and retention. Market Research:Conduct market research and competitive analysis to identify growth opportunities, market trends, and customer needs. Product Collaboration:Work closely with the product team to provide user insights essential for product development and growth. Budget Management:Manage annual budget allocation between promotional costs and media mix to align with business objectives across in-app and external channels. Monitoring Reporting:Continuously monitor and analyze key performance indicators (KPIs) related to growth initiatives. Provide regular reports and insights to senior management. Stakeholder Management:Collaborate with other business units and departments to understand and jointly drive the achievement of their business targets. Experiments:Implement and evaluate A/B tests and experiments to optimize conversion rates and improve the user experience throughout the customer journey. Performance Analytics:Define key growth metrics, track campaign performance, and present actionable insights to stakeholders. Yêu cầu công việcBachelor’s degree in Marketing, Business, Economics, or a related field. At least 4 years of relevant experience in growth marketing, product marketing, or business growth, preferably within consumer technology, fintech, e-commerce, or app-based businesses, with demonstrated results in user or revenue growth. Strong growth and business thinking: able to identify growth opportunities, translate business objectives into actionable plans, and prioritize initiatives based on expected impact, cost, and feasibility. Strong analytical and problem-solving skills: able to structure ambiguous problems, identify root causes, and turn data into clear recommendations. Solid understanding of user lifecycle metrics, including acquisition, activation, conversion, retention, and transaction frequency. Able to use funnel, cohort, and segmentation analysis to diagnose performance and identify growth opportunities. Strong customer understanding: able to combine user research, behavioral data, and market insights to identify customer needs and barriers, then translate findings into relevant propositions, campaigns, and product improvements. Proactive and "can-do" attitude with a focus on getting things done. Able to work in a fast-paced environment and handle multiple small tasks at once. Demonstrated ownership and execution: able to independently drive assigned initiatives from problem definition and planning through launch, measurement, and optimization, with accountability for outcomes.