Xây dựng chiến lược sản phẩm, vận hành và tối ưu doanh thu cho các game trên nền tảng Zalo Games.
Yêu cầu
Tối thiểu 3 năm kinh nghiệm Product, Game Operations hoặc Game Design trong gaming
Hiểu sâu các thể loại casual, mid-core, strategy (Simulation-strategy, RPG); là game thủ tích cực
Tư duy phân tích dữ liệu mạnh, chuyển đổi insight thành chiến lược hành động
Kinh nghiệm thực tế monetization in-game (pricing, bundle, battle pass, rewarded ads) có tác động doanh thu đo lường được
Kinh nghiệm LiveOps và cân bằng kinh tế game; thành thạo phân tích và báo cáo dữ liệu; tiếng Anh tốt
Trách nhiệm
Xây dựng vision, roadmap, PRD, spec, user flow và quản lý backlog
Thiết kế và tối ưu mô hình monetization, kinh tế game, theo dõi ARPU, ARPPU, LTV
Lập kế hoạch và chạy LiveOps, event, promotion theo vòng đời người chơi
Phân tích DAU, MAU, retention, funnel, cohort; thiết kế A/B test và báo cáo KPI
Có thì tốt
Biết tiếng Trung
Tóm tắt bằng AI từ JD gốc, đọc JD gốc trước khi ứng tuyển.
Product strategy: Build the product vision and roadmap from market, competitor and player research; write Product Requirements Documents, specs and user flows; manage the backlog and coordinate with developers and partners to launch at the right quality.
Monetization and game economy: Design and optimize monetization models and the in-game economy; track payer conversion, ARPU (Average Revenue Per User), ARPPU (Average Revenue Per Paying User) and LTV (Lifetime Value), and resolve revenue bottlenecks.
LiveOps and operations: Plan and run events and promotions aligned with the player lifecycle; coordinate updates, maintenance and versioning; monitor game health, player feedback and operational risks.
Data analysis and growth: Track DAU (Daily Active Users), MAU (Monthly Active Users), NRU (New Registered Users), D1/D7/D30 retention, ARPU and LTV; analyze funnels and cohorts; design A/B tests on pricing, offers and events; produce reports and improvement plans to hit KPIs.
User Acquisition and marketing collaboration: Work with the UA team on CPI (Cost Per Install), CAC (Customer Acquisition Cost) and ROAS (Return On Ad Spend); give feedback on creatives; coordinate pre-registration, launch campaigns and re-engagement, aligned with monetization and retention.
Cross-functional collaboration: Work with Design, Technical, Data and Marketing; communicate priorities, progress and risks; manage multiple projects.
At least 3 years in Product, Game Operations or Game Design in gaming products;
Solid understanding of casual, mid-core and strategy genres (Simulation-strategy game/Role-playing game); an active gamer.
Strong analytical and data-driven mindset, with the ability to interpret product metrics and translate insights into actionable strategies;
Clear writing, strong cross-functional communication, proactive under pressure;
Experience with LiveOps and game economy balancing;
Proficient in data analysis and reporting;
Good English communication skills; Chinese is a plus.
You will develop and operate games on Zalo Games, owning player growth and revenue for your titles. In-game monetization experience is strongly preferred.
You will develop and operate games on Zalo Games, owning player growth and revenue for your titles. In-game monetization experience is strongly preferred.
