Assist in the planning, execution, optimization, and performance reporting of digital media campaigns across multiple channels, including but not limited to: Meta Ads, Google Ads, TikTok Ads, KOL/KOC collaborations, Community platforms, Social Groups Pages, Out-of-Home (OOH), and in-app advertising. Ensure smooth campaign execution, including setup, performance tracking, budget monitoring, and KPI management. Utilize tracking tools (e.g. AppsFlyer, Firebase, GA4, Deep Link, etc.) to analyze campaign effectiveness, website/app performance, and user behavior insights. Build and maintain strong relationships with both internal cross-functional teams and external partners/agencies. Stay up to date with the latest industry trends, platform updates, and evolving media consumption behaviors. Support the team in internal initiatives and special projects as assigned.
