Digital Payment Engagement Specialist

Company: 3801 UOB Vietnam

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

Job Description

About the Department

Personal Financial Services: We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

Overview of the Role

The Digital Engagement Senior Officer is responsible for driving customer growth through data-driven insights, customer behaviour analysis and campaign optimization. This role transforms customer and business data into actionable insights, identifies growth opportunities across the customer lifecycle and partners with cross-functional teams to deliver initiatives that improve Digital Engagement KPIs.

Job Responsibilities
1/ Customer & Growth Analytics

• Analyse customer behaviour, engagement trends and digital performance to identify growth opportunities and business insights.
• Translate complex data into actionable recommendations that improve customer engagement, digital adoption and business performance.
• Identify customer segments, behavioural patterns and engagement gaps to support business decision-making.
• Develop hypotheses based on customer insights and validate recommendations through campaign and business performance.

2/ Growth Strategy & Campaign Optimization

• Recommend data-driven engagement initiatives to improve customer acquisition, activation, engagement and retention.
• Partner with campaign owners to optimize targeting, segmentation and customer communication strategies.
• Monitor campaign effectiveness and recommend optimization opportunities based on customer response and business outcomes.e
• Continuously test, measure and refine engagement initiatives to maximize growth performance.

3/ Business Performance & Insight

• Monitor Digital Engagement KPIs and proactively identify performance gaps, emerging trends and growth opportunities.
• Prepare business performance analysis, management reporting and insight presentations for stakeholders.
• Support strategic planning by providing customer and business insights that influence growth initiatives.

4/ Cross-functional Collaboration

• Partner with Product, Platform, Data and Marketing teams to develop customer-centric engagement initiatives.
• Work closely with stakeholders to translate business objectives into measurable customer engagement strategies.
• Support implementation of new digital capabilities by providing customer and performance insights.

5/ Continuous Improvement

• Drive a culture of data-driven decision making within the Digital Engagement function.
• Recommend new analytical approaches, performance frameworks and measurement methodologies to improve business outcomes.
• Continuously enhance customer journey understanding and identify opportunities to improve the digital customer experience.
• Bachelor’s Degree in Business Administration, Economics, Marketing, Finance, Statistics, Data Analytics or related disciplines.

Experience

• 3–5 years of experience in Digital Banking, CRM, Growth Marketing, Customer Analytics, Business Analytics or Digital Marketing.
• Proven experience analysing customer behaviour and translating insights into business recommendations.
• Experience supporting customer engagement, lifecycle management or growth initiatives.
• Experience working with dashboards, campaign analytics and performance reporting.

Skills & Competencies

Required

• Strong analytical thinking with the ability to identify business opportunities from customer data.
• Ability to translate data into actionable business recommendations.
• Strong commercial awareness and growth mindset.
• Excellent problem-solving and critical thinking skills.
• Strong presentation and data storytelling capability.
• Effective stakeholder management and communication skills.
• Advanced Microsoft Excel and PowerPoint skills.

Preferred

• Experience with Digital Banking, Mobile Banking or Customer Engagement platforms.
• Knowledge of customer segmentation, behavioural analytics and CRM.

Additional Requirements

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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