Dẫn dắt chiến lược, lộ trình và tối ưu hóa giải pháp quảng cáo video (Zalo Video) và các sáng kiến đổi mới tại Adtima.
Yêu cầu
5+ năm kinh nghiệm Product Management, digital product, adtech hoặc lĩnh vực liên quan
Kinh nghiệm đóng gói sản phẩm, pricing, revenue model, business case, go-to-market
Kỹ năng phân tích dữ liệu, định nghĩa metrics, ra quyết định dựa trên bằng chứng
Lãnh đạo sản phẩm từ discovery đến launch và optimization
Giao tiếp thành thạo tiếng Việt và tiếng Anh
Trách nhiệm
Xây dựng và triển khai end-to-end giải pháp video ads trên Zalo Video và hệ sinh thái Adtima
Điều phối cross-functional (Product, Engineering, Data, Sales, Marketing) để launch và cải tiến liên tục
Phát hiện cơ hội đổi mới, xây dựng business case, prototype và scale sản phẩm mới
Định nghĩa metrics, quản lý ưu tiên, timeline và align stakeholders cho portfolio sản phẩm
Có thì tốt
3+ năm kinh nghiệm digital advertising, video, media hoặc content platform
Tư duy tò mò, chủ động về innovation và công nghệ mới
Tóm tắt bằng AI từ JD gốc, đọc JD gốc trước khi ứng tuyển.
Video Solutions (60%)
Lead the end-to-end strategy, roadmap, development, and optimization of Adtima’s video advertising solutions across platforms such as Zalo Video and other relevant ecosystem properties.
Understand video consumption behaviors, advertiser needs, market trends, and Adtima’s ecosystem capabilities.
Identify product opportunities and translate them into clear concepts, requirements, and development priorities.
Work closely with Product, Engineering, Data, Content, and Operations teams to develop, test, launch, and continuously improve video solutions.
Partner with Sales, Planning, Marketing, and Commercial teams to package products, develop competitive pricing and rate cards, and create compelling go-to-market propositions.
Monitor product adoption, revenue, performance, and feedback to drive continuous improvement.
Innovation Initiatives (40%)
Proactively explore emerging market trends, technologies, advertising models, competitor movements, and new capabilities within Adtima’s ecosystem.
Lead the full innovation lifecycle from opportunity discovery and business case development to prototyping, commercialization, and scaling while aligning cross-functional teams and key stakeholders.
Evaluate ideas based on client value, business potential, feasibility, and scalability.
Establish success metrics and use market feedback, client insights, and performance data to validate ideas and guide investment decisions.
Product Leadership
Define clear goals, priorities, milestones, and success metrics across the assigned product portfolio.
Manage priorities, timelines, dependencies, and key product performance metrics.
Align stakeholders and drive decision-making across Product, Technology, and Commercial teams.
Provide product guidance and coaching to team members when needed.
Support other strategic product challenges assigned by senior management.
Bachelor’s degree in Business, Marketing, Technology, Information Systems, Engineering, or a related field.
5+ years of experience in product management, digital products, advertising technology, or related fields.
3+ years of experience in digital advertising, video, media, or content platforms is preferred.
Strong business acumen, including experience with product packaging, pricing, revenue models, business cases, and go-to-market planning.
Strong analytical and problem-solving skills, with the ability to define success metrics, interpret performance data, and make evidence-based decisions.
Experience leading products or initiatives from discovery through launch and optimization.
Proven ability to work effectively with Product, Engineering, Data, and Commercial teams.
Strong ownership, prioritization, stakeholder management, and problem-solving skills.
A curious and proactive mindset, with enthusiasm for innovation and new technologies.
Excellent communication skill in both Vietnamese and English.
As a Senior Product Specialist at Adtima, you will lead the development and optimization of Video Solutions while driving Innovation Initiatives across Adtima’s ecosystem. You will work with Product, Engineering, Data, Sales, Planning, and other teams to turn market and client needs into scalable advertising solutions.
As a Senior Product Specialist at Adtima, you will lead the development and optimization of Video Solutions while driving Innovation Initiatives across Adtima’s ecosystem. You will work with Product, Engineering, Data...
