Marketing Manager

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

Job Description 
 
Position Summary 
 
This role dual reports to both Head of Marketing Services, Regional Southeast Asia, and Head of Marketing, Vietnam and Laos. 

The individual will be responsible for delivering and implementing client marketing VAS projects to our clients in Vietnam & Laos and delivering tactical marketing solutions by working closely with local and regional marketing teams, regional Partner Marketing Services team, Business Development team, Visa’s Consulting team, and external agencies. 

Additionally, this role will take on broader responsibilities of leading other initiatives to drive marketing service revenue growth, particular in media and measurement services by working closely with Media/ Measurement/ Insights MSC, Visa’s Consulting team, Visa’s Product and Solution Team, Business Development Team and agency partners. 

There may also be 15% of the capacity of this role that will be dedicated to supporting the Vietnam marketing team on cross-border agenda in merchant partnerships, media, and measurement to set the baseline for marketing service revenue generation. 

 
Responsibilities 

• Bring the “best of Visa” marketing to our key clients and work cohesively with Visa marketing community locally, regionally, and globally, as well as the local Vietnam Business Development, Visa Consulting, Visa’s Product and Solution Team, and Business Development teams. 

• Generate new revenue streams and create integrated Marketing VAS proposals including marketing insight, marketing strategy, creative services and production, marketing execution, media planning and deployment, global/ regional/ local sponsorships, measurement services, and other customized services to support client’s objectives from launch to acquisition, activation, usage, and retention. 

• Be responsible for selling Marketing VAS, implementing Marketing VAS projects for assigned clients/ projects, and handling co-marketing client engagements with local Business Development Teams and other cross-functions to nurture relationships and early VAS sell-in. 

• Closely engage with clients in QBRs, regular client meetings, and engagements. 

• Work closely with all relevant marketing and finance teams, locally and regionally, and external agencies to ensure an effective and timely delivery of revenue and margins associated with Marketing VAS commitments. 

• Take charge of administrative deliverables related to client marketing project management and VAS including but not limited to marketing approvals, procurement processes, contract management and VIK process management in full compliance with Visa’s policy and process.

• Plan and execute client marketing and co-marketing campaigns assigned, bringing in relevant media, digital, data and measurement expertise where required.  

• Participate in the internal business agenda and activities cross-functionally as assigned and act as Visa’s brand custodian to ensure all marketing materials adhere to internal branding guidelines. 

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Experience 
 

• Strong in implementation of an integrated marketing campaign, consumer-insight based mindset, digital and social marketing skills, good track record on assessing campaign performance.

• Demonstrable ability to connect the dots between data, insights, marketing strategy, and business to drive media excellence and good return of investment. 

• Sales experience, expertise and confidence in presenting/advising clients.

• Financial services industry experience is a plus 
  

Qualifications & Skills 

• 8+ years in a media agency, research agencies, digital sales or client-side role with similar experiences and expertise. Global or multi-national business experience is strongly preferred. 

• Bachelor’s degree is preferably Finance, Marketing or Communications or equivalent.

• Proven experience in cross channel strategy and execution including audience targeting, programming, search, paid social, mobile and DMP management. Proven understanding of digital platforms and channel strategies

• Strategic and innovative thinker with commercial acumen also capable of strong execution

• Strong self-management skills including demonstrable drive and energy

• Proactive thinking and desire to take risks to test and learn

• Collaborative when working with functions and possessing a client-centric mindset. 

• Strong in consultative selling skills, analytical thinking, complex project management, and budget management skills. Solutions-focused and connect the dots to leverage the best of Visa’s assets and resources. 

• Strong presentation, interpersonal, communication and negotiation abilities in both verbal and written formats in both English and Vietnamese.

• Possess high learning agility, can-do attitude, and hands-on experience. 

• Passion for digital payments, technology innovation, with high energy and intelligence.

• An independent individual, yet a reliable team player. 

Values Driven 

• Communicate openly, honestly and respectfully by building relationships across local, regional and global lines – ensuring opinions are heard

• Actively promotes an environment of inclusion and diversity of thought

• Build consensus and influence a broad set of constituencies

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.