Tóm tắt
Founded in 2022, Varmeta employs over 80 engineers specializing in blockchain, AI, and AR/VR. We are currently expanding into mobile app development for iOS and Android. User Acquisition is the core growth engine for this segment. We operate multi-channel UA simultaneously with a lean team, leveraging AI to handle repetitive tasks so that our people can focus on strategic decision-making.
We are looking for a Senior UA Manager (AI Native) who is capable of operating, allocating, and scaling budgets across multiple global channels.
You are a profit-driven marketer, not just install-driven. Your primary focus is on "when does this campaign achieve payback?" rather than just "what is the CPI?". You are autonomous, fast-paced, data-oriented, and proactively integrate AI to automate repetitive workflows.
Multi-Channel Operations: Plan, allocate, and adjust daily budgets across channels, apps, countries, and iOS/Android platforms; utilize AI to monitor and detect early performance anomalies.
Performance Scaling: Make scaling or cutting decisions based on the long-term payback capabilities of user cohorts, rather than relying solely on short-term network dashboards.
Creative Innovation: Collaborate with Product and Design teams to conceptualize ideas, generate variations using AI, and run continuous A/B tests to find winning creatives faster.
Data Collaboration: Partner with the Data team to interpret performance reports, project revenue, and continuously refine decision-making tools.
Attribution Tracking: Ensure attribution data is accurately recorded and proactively detect discrepancies between different data sources.
Automated Reporting: Automate repetitive reporting tasks to dedicate time to clear, actionable strategic proposals (where to increase, maintain, or cut budget, and why).
Market Expansion: Conduct market and competitor research powered by AI; test new channels, countries, and formats with clear exit criteria.
Have at least 4 years of experience in User Acquisition / Performance Marketing for global mobile apps or games (experience with IAP and IAA models is highly preferred).
Proven track record of managing large UA budgets with data-proven results.
Channel Expertise: Hands-on experience managing multi-channel campaigns simultaneously, including at least Facebook, Google Ads, TikTok, and Apple Search Ads.
Technical Stack: Proficient in using at least one Major Mobile Measurement Partner (MMP) and understanding measurement limitations.
Analytical Power: Deep understanding of ROAS, LTV, payback, and cohort analysis; proven experience using AI to analyze data or automate daily UA workflows.
Experience running UA for Tier-1 markets (US, Western Europe, Japan, Korea).
Understanding of how to balance IAP and IAA revenue streams within a single app.
Ability to build custom analytical workflows integrated with AI.
Learning culture: At Varmeta, we believe that people are key to the success of a company so we invest in training whether it is communication skills, technical skills.
Enjoy competitive salary, bonus according to work performance & 13th Salary.
Exposure to AI-first product thinking and modern product development approaches.
Salary review twice a year: We are pushing each other to be better everyday.
Comprehensive Healthcare: Premium health insurance program provided by PVI; Annual health check-up; Participate in social insurance after becoming an official employee.
Flexibility: Flexible working hours, freestyle attire, and 2 days of Work From Home (WFH) per month.
Working in a young, super talented, and supportive team environment
Happy Hour, Football club, English club, and many exciting activities
Company trip/ team building/ Year End Party
Free coffee, snacks, and drinks
Please send your CV to [email protected]
Email Subject: [Senior UA – Đà Nẵng] - Your Full Name
Required Attachment: Include a short paragraph (maximum 200 words) answering these two questions:
What is the most effective campaign you have scaled: budget, channel, and how did you know it was profitable?
Name one UA task where AI has completely transformed the way you work.
Đang tải…
Nguồn: careers Varmeta
Blockchain, AI & Virtual Reality Solutions — Hanoi · Danang
Hanoi · Danang · Sync · 4 job
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| Job | Địa điểm | Thời gian | Hành động |
|---|---|---|---|
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Hanoi | Hanoi | ||
Hanoi | Hanoi | ||
Hanoi, Danang | Hanoi, Danang |
4 job
4 job
Tóm tắt
Founded in 2022, Varmeta employs over 80 engineers specializing in blockchain, AI, and AR/VR. We are currently expanding into mobile app development for iOS and Android. User Acquisition is the core growth engine for this segment. We operate multi-channel UA simultaneously with a lean team, leveraging AI to handle repetitive tasks so that our people can focus on strategic decision-making.
We are looking for a Senior UA Manager (AI Native) who is capable of operating, allocating, and scaling budgets across multiple global channels.
You are a profit-driven marketer, not just install-driven. Your primary focus is on "when does this campaign achieve payback?" rather than just "what is the CPI?". You are autonomous, fast-paced, data-oriented, and proactively integrate AI to automate repetitive workflows.
Multi-Channel Operations: Plan, allocate, and adjust daily budgets across channels, apps, countries, and iOS/Android platforms; utilize AI to monitor and detect early performance anomalies.
Performance Scaling: Make scaling or cutting decisions based on the long-term payback capabilities of user cohorts, rather than relying solely on short-term network dashboards.
Creative Innovation: Collaborate with Product and Design teams to conceptualize ideas, generate variations using AI, and run continuous A/B tests to find winning creatives faster.
Data Collaboration: Partner with the Data team to interpret performance reports, project revenue, and continuously refine decision-making tools.
Attribution Tracking: Ensure attribution data is accurately recorded and proactively detect discrepancies between different data sources.
Automated Reporting: Automate repetitive reporting tasks to dedicate time to clear, actionable strategic proposals (where to increase, maintain, or cut budget, and why).
Market Expansion: Conduct market and competitor research powered by AI; test new channels, countries, and formats with clear exit criteria.
Have at least 4 years of experience in User Acquisition / Performance Marketing for global mobile apps or games (experience with IAP and IAA models is highly preferred).
Proven track record of managing large UA budgets with data-proven results.
Channel Expertise: Hands-on experience managing multi-channel campaigns simultaneously, including at least Facebook, Google Ads, TikTok, and Apple Search Ads.
Technical Stack: Proficient in using at least one Major Mobile Measurement Partner (MMP) and understanding measurement limitations.
Analytical Power: Deep understanding of ROAS, LTV, payback, and cohort analysis; proven experience using AI to analyze data or automate daily UA workflows.
Experience running UA for Tier-1 markets (US, Western Europe, Japan, Korea).
Understanding of how to balance IAP and IAA revenue streams within a single app.
Ability to build custom analytical workflows integrated with AI.
Learning culture: At Varmeta, we believe that people are key to the success of a company so we invest in training whether it is communication skills, technical skills.
Enjoy competitive salary, bonus according to work performance & 13th Salary.
Exposure to AI-first product thinking and modern product development approaches.
Salary review twice a year: We are pushing each other to be better everyday.
Comprehensive Healthcare: Premium health insurance program provided by PVI; Annual health check-up; Participate in social insurance after becoming an official employee.
Flexibility: Flexible working hours, freestyle attire, and 2 days of Work From Home (WFH) per month.
Working in a young, super talented, and supportive team environment
Happy Hour, Football club, English club, and many exciting activities
Company trip/ team building/ Year End Party
Free coffee, snacks, and drinks
Please send your CV to [email protected]
Email Subject: [Senior UA – Đà Nẵng] - Your Full Name
Required Attachment: Include a short paragraph (maximum 200 words) answering these two questions:
What is the most effective campaign you have scaled: budget, channel, and how did you know it was profitable?
Name one UA task where AI has completely transformed the way you work.
Đang tải…
Nguồn: careers Varmeta
