Senior Influencer Planner (Focus Pitching)

Senior Influencer Planner (Focus Pitching)

MCNs (Multi Channel Networks)

Ho Chi Minh

Experienced

Mon - Fri, 9am - 6pm

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Objectives

We are looking for a sharp, insight-driven, and presentation-savvy Senior Influencer Planner who will be the strategic brain behind every influencer campaign at PMAX. Unlike execution-focused roles, this position is built around research, planning, and storytelling — you are the person who knows which influencers to pick and why, what content angles will resonate, and how to package a winning proposal that makes clients say yes. You live and breathe social media trends, obsessively track the creator economy, and translate cultural moments into campaign strategies. Your proposals don't just inform — they inspire. If you think in frameworks, present with conviction, and believe great planning is the foundation of great campaigns, this role was designed for you.

Job Description

Influencer Research & Insight

Own the research engine for the influencer team – continuously scan, evaluate, and profile KOLs/influencers across TikTok, Instagram, YouTube, Facebook, and Threads based on performance data, audience quality, content style, and brand safety.

Build and maintain a proprietary influencer intelligence database – categorized by vertical, platform, tier, audience demographics, engagement benchmarks, and pricing history.

Develop influencer scoring frameworks and selection matrices that the team uses to make data-backed casting decisions for every campaign.

Conduct deep-dive competitive analysis: what influencers are competitors using, what content formats are winning, and where whitespace opportunities exist for PMAX’s clients.

Trend Monitoring & Cultural Intelligence

Act as the team’s trend radar – track emerging content formats, viral moments, platform algorithm shifts, and creator economy developments in real time.

Publish regular internal trend reports (weekly/bi-weekly) that translate social and cultural signals into actionable campaign angles for clients.

Monitor platform-specific updates (TikTok Shop, Instagram Collab posts, YouTube Shorts monetization, Threads growth, etc.) and assess their impact on influencer strategy.

Identify rising creators and breakout talent before they go mainstream – giving PMAX’s clients a first-mover advantage in influencer partnerships.

Proposal Development & Storytelling

Lead the development of influencer campaign proposals from brief to final deck – translating client objectives into compelling influencer strategies with clear rationale, influencer recommendations, content directions, and projected outcomes.

Craft proposal narratives that go beyond data tables: build a story around why these influencers, why this format, why now – making every recommendation feel inevitable.

Design visually polished, presentation-ready decks (PowerPoint/Google Slides) that meet PMAX’s high creative and strategic standards.

Build proposal templates, frameworks, and reusable assets that accelerate the team’s ability to respond to briefs with speed and quality.

Strategic Planning & Campaign Architecture

Design end-to-end influencer campaign plans: phasing, influencer mix (mega/macro/micro/nano), platform allocation, content calendar, and measurement framework.

Develop budget allocation models that optimize influencer spend across tiers and platforms based on campaign objectives (awareness, engagement, conversion).

Create measurement frameworks and KPI structures for each campaign, defining what success looks like before execution begins.

Collaborate with Account, Media, and Strategy teams to ensure influencer plans are tightly integrated with broader marketing strategies.

Presentation & Client Communication

Present influencer strategies and proposals to clients with confidence, clarity, and conviction – defending recommendations with data and insight.

Lead strategy presentation sessions, including pitch meetings, quarterly reviews, and campaign planning workshops with client stakeholders.

Translate complex influencer data and market trends into simple, compelling visual narratives that resonate with non-specialist audiences.

Build trusted advisor relationships with client marketing teams – becoming their go-to resource for influencer intelligence and strategic direction.

Job Requirements

Skills, Knowledge & Qualification

Must have:

2–4 years of experience in influencer marketing planning, social media strategy, or digital marketing – preferably in an agency environment.

Exceptional research skills – demonstrated ability to find, analyze, and synthesize influencer data into strategic recommendations.

Strong strategic thinking: can connect influencer tactics to broader marketing objectives and articulate the ‘why’ behind every recommendation.

Outstanding presentation and deck-building skills – experience creating polished, client-ready proposals in PowerPoint/Google Slides.

Confident presenter: comfortable leading strategy presentations and defending recommendations in front of senior client stakeholders.

Deep knowledge of the Vietnamese KOL/influencer landscape across all major platforms (TikTok, Instagram, YouTube, Facebook, Threads).

Strong analytical capabilities with proficiency in Excel/Google Sheets for influencer evaluation and budget modeling.

Excellent communication skills in Vietnamese; professional English proficiency (written and verbal).

Good to have:

Experience with social listening and influencer analytics tools (HypeAuditor, Social Blade, Klear, Sprout Social, or similar).

Knowledge of the creator economy, social commerce, and content monetization trends in Vietnam and SEA.

Background in brand strategy, advertising planning, or communications planning.

Familiarity with AI tools for influencer discovery, trend analysis, or content intelligence.

Experience managing or contributing to industry award submissions, case studies, or thought leadership content.

Mindset

This role is for someone who is endlessly curious, obsessively organized, and allergic to mediocre proposals. We expect:

Problem-solving:

Approaches challenges with structured thinking. Doesn’t wait to be told the answer – builds hypotheses, tests them, and moves forward.

AI-first:

Actively uses AI tools for research, trend analysis, and proposal development. Sees AI as a competitive advantage, not just a feature.

Can-do attitude:

Embraces ambiguity and high standards. Takes ownership even when the path isn’t clear. Finds a way.

PMAX-er Identification

Client Impact:

Everything we do is ultimately to deliver real client impact and value.

Innovation:

Innovation is to drive change and innovative new ideas to create more values for clients, teams and society.

People Development:

People development is to attract, develop, and retain the most talented people. Development is a responsibility, not a choice, of both the individual as well as the organization.

Integrity:

Integrity is to be honest and show a consistent and uncompromising adherence to what is right, even if it is at our own cost.

Teamwork and Fun:

Teamwork and fun is the cooperative and collaborative effort of a team to achieve a common goal or to complete a task, and trying to build a joyful & enjoyable atmosphere for everyone.

Extreme Ownership:

Extreme Ownership is the practice of owning everything in your world, to an extreme degree. Think of yourself as the owner of the company. It means you are responsible for not just those tasks which you directly control, but for all those that affect whether or not your task is successful.

Benefits

Growth & Development

Internal training programs and structured career development pathways – because growth here is accelerated, not accidental.

External L&D budget sponsorship for courses, certifications, and conferences that sharpen your edge (for official employees).

Recognition & Culture

Quarterly & yearly recognition awards and gifts – outstanding work gets noticed and celebrated.

Holiday activities, Company Trip, Year End Party, Company Birthday, Culture Day, and Quarterly Town Halls that bring the whole team together.

Team bonding budget every quarter and regular snack time – because great teams are built on great moments.

Health & Wellbeing

Full-salary social insurance (SHUI) after probation period.

Annual health check-up and premium VNI Healthcare Insurance (for official employees).

Other staff welfare allowances to support your overall wellbeing.

Flexibility & Perks

Flexible working: 4 WFH days/month and 15 paid leaves/year.

Laptop allowance or support for laptop purchase (for official employees).

Gifts on birthdays, New Year, and special occasions — the small things that make PMAX feel like home.

Job Summary

Year of Experience:

2-4 years+

Job Level:

Executive

Report Line:

Influencer Management Manager

Peer:

Account, Media, Creative, Strategy, BD teams

Subordinate:

None

Salary Range:

Negotiable

Hiring Purpose:

New Hire

Working Location:

5th, 6th & 7th Floors, CIENCO4 Building, 180 Nguyen Thi Minh Khai Street, Xuan Hoa Ward, Ho Chi Minh City, Vietnam

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