Associate Product Manager (Retail Transformation)

The CrownX is the technology arm driving Masan's retail transformation — connecting a nationwide offline store network with digital platforms into one integrated consumer experience. This role owns product initiatives that digitize retail operations and customer journeys across WinCommerce and the wider Masan ecosystem, working directly with business owners, store operations, and engineering teams.

**Key Responsibilities**

• Own the product roadmap for assigned retail domains (e.g. store operations, merchandising, customer/loyalty, fulfillment), aligned with business transformation priorities.
• Translate business objectives into product initiatives with clear success metrics and prioritization rationale.
• Work directly with store operations, category, supply chain, and commercial teams to understand real workflows and pain points on the ground.
• Convert offline processes into digital product solutions — define user stories, functional requirements, and end-to-end journeys across offline and online touchpoints.
• Partner with engineering, design, and data teams to deliver from concept to launch; manage scope, trade-offs, and release planning.
• Coordinate UAT, pilot rollout at store level, change management, and post-launch adoption.
• Define and track product KPIs; use data and user feedback to iterate.
• Report progress, risks, and impact to senior stakeholders.
• Act as the bridge between non-technical business users and technical teams, ensuring both sides align on scope and outcome.

**Requirements**

• Minimum 5 years in product management / product development, including hands-on experience bringing an offline product, service, or process into a digital/online product.
• Experience in the retail industry (modern trade, grocery, F&B chain, e-commerce, or retail tech) with practical understanding of store operations, merchandising, supply chain, or customer loyalty.
• Full product lifecycle ownership: discovery → requirement definition → delivery → post-launch iteration.
• Strong analytical mindset; comfortable working with data to define problems and measure outcomes.
• Proven ability to work with both business (non-technical) and engineering stakeholders.
• Fluent in Vietnamese; professional working English for documentation, stakeholder presentations, and cross-border collaboration.

**Bonus Points**

• Experience on a transformation or digitalization program (O2O/omnichannel, POS modernization, retail systems replacement, digital operating model).
• Exposure to large-scale retail chains or multi-site rollouts.
• Experience with loyalty, membership, or personalization products.