Conduct thorough keyword research and competitive analysis to enhance SEO performance. Optimize website content for on-page and off-page SEO factors to improve organic search rankings.

Develop and implement an effective content strategy to improve search engine rankings, and support overall business goals.

Weekly/ Monthly produce SEO-optimized content (including blog posts, articles, landing pages, etc.) to increase organic traffic and website performance.

Regularly monitor and analyze content performance using tools like Google Analytics, Google Search Console, and SEO software (e.g., SEMrush, Ahrefs).

Develop and edit media pitches, news releases, speeches, articles, interviews and other editorial collateral to garner positive media coverage.

Manage and handle sensitive public issues and prevent reputational risk to the company's brand and image.

Nurture current media relations as well as identify new potential media relations, including managing media interactions and follow-ups.

Plan and execute press conferences, media briefings, and other PR events to promote the company’s initiatives and products.

Execute Communication plans to maximize brand awareness, such as Seeding, KOL, KOC and social community.

Develop and implement PR & Communications plans, riding on various channels aligned with the overall marketing strategy.

Manage and monitor PR & Communications plans to report performance and propose enhancements.

Responsible for budgeting and planning in PR & Communications strategies. 

Handle administrative tasks, ensure campaigns’ related paperwork (e.g., contracts, invoices, approvals) is timely organized, tracked, and properly finished.