Assistant Manager, Self-Serve Business Strategy & Planning

Get to Know the Team

The Self-Serve Business Regional Team (SSBU) is on a mission to build a sustainable and scalable ecosystem for B2B customers. We aim to maximize the Lifetime Value (LTV) of B2B customers, driving substantial, repeatable, and forecastable growth in Grab's revenue and profitability. We achieve this by leveraging technology and building business models across multiple products, including Grab for Business (GFB).

The SSBU Strategy & Planning team partners with Product, Marketing, Inside Sales, and country teams to design and scale the programs that turn high-intent businesses into active GFB accounts. We are builders who move from insight to action, balancing strategic program design with hands-on execution to unlock sustainable SMB growth without proportional headcount growth.

Get to Know the Role

As Assistant Manager on the SSBU Strategy & Planning team, you will lead the design and execution of strategic programs that drive GFB's SMB segment growth across Southeast Asia. You will oversee workstreams that span across different life stages of our client's journey, and partner with cross-functional teams to translate strategy into measurable results.

You will report to the Manager, Self-Serve Regional Business Strategy, and partner closely with peers across the team, and with cross-functional teams across the region. This role supports SMB growth across all markets from a base in Malaysia.

This is a role for someone who excels at the intersection of strategy and execution, enjoys building programs from zero to one, and wants to shape how Southeast Asian businesses experience Grab. If the challenge of turning strategic ambition into scalable, measurable outcomes excites you, we want to hear from you.

The Critical Tasks You Will Perform

• Design and execute strategic programs that drive GFB's SMB segment growth across Southeast Asia, from problem definition to delivery.
• Structure ambiguous business problems, summarize insights from data and market research, and translate them into applicable program designs and recommendations.
• Design and run structured experiments and lifecycle programs to improve client activation, engagement, and retention.
• Partner with cross-functional teams to align on go-to-market motions, secure agreement, and meet multi-year SMB growth targets.
• Prepare clear, strategic updates for senior stakeholders, including performance reports, business reviews, and recommendations.
• Use AI tools and latest technologies to accelerate research, automate analysis, and build lightweight solutions that improve team productivity and program effectiveness.

What Essential Skills You Will Need

• 4+ years of experience in strategy or growth roles, with a track record of designing and executing programs that delivered measurable business outcomes.
• Experience working cross-functionally to launch new initiatives, ideally in a tech, marketplace, or B2B SaaS environment.
• Strong analytical skills, with the ability to structure ambiguous problems, synthesize insights from data, and translate them into actionable program designs.
• A builder mindset with demonstrated ability to take programs from zero to one, owning end-to-end execution.
• Experience using AI tools and emerging technologies to boost productivity, improve workflows, and contribute new ideas.
• Strong written and verbal communication skills in English.

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.