UA Marketing Specialist, Global E-commerce Mobile App (up to $5000)

Crossian is a rapidly growing, technology-driven e-commerce company. Our success is powered by our people. Since starting in 2020, we've created a fast-paced, dynamic environment that has allowed our team to achieve a cumulative average growth rate of over 1000% in less than three years. Our current goal is to develop direct-to-consumer brands and boost customer lifetime value.

As our UA Marketing Specialist, you will take full ownership of user acquisition campaigns - from strategy to execution - with strong support from our in-house creative, analytics, and product teams. We are looking for someone with proven experience in driving UA for mobile apps, games, or e-commerce, who is eager to apply their skills to scale performance. You’ll leverage major ad platforms such as Applovin, Google Ads, Meta Ads, TikTok Ads, Mintegral, and more to deliver growth at scale.

To recognize talent, a Sign-On Bonus of up to 3 months is offered for those joining before November 30th, ensuring you feel valued from your very first day with us.

• Plan, execute, and scale data-driven User Acquisition campaigns across major ad platforms (Applovin, Google Ads, Meta Ads, TikTok Ads, Mintegral, Affiliate, etc.)
• Monitor and optimize UA campaigns to improve key performance metrics such as CAC, CPA, ROAS, and LTV.
• Analyze and report on campaign performance, providing actionable insights for continuous improvement.
• Collaborate closely with creative, analytics, and product teams to align messaging and ensure high-impact executions.
• Stay updated on trends in mobile UA ad tech, adapting quickly to new platform features, algorithms, and bidding models.
• Test and iterate ad creatives, signal segments, and campaign strategies to continuously improve performance and maximize return on investment.

• A bachelor's degree in Marketing, Accounting, Auditing, Finance, Data Analysis, Computer Science, IT, Mathematics, Economics, or a related field.
• 2+ years of experience in Performance Marketing/UA, with hands-on experience running campaigns in apps/games
• Strong analytical thinking and ability to extract growth insights from performance data.
• Familiarity with tracking & attribution tools (e.g., Google Analytics, Appsflyer, Adjust, or similar)
• A growth mindset and performance-driven approach — always testing, learning, and iterating.
• Experience in e-commerce or D2C growth is a plus

At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

1/ Total Compensation Package (Avg. 25 months/year):

• Monthly Salary: Competitive and negotiable based on experience.
• Guaranteed Pay: 13th-month salary and 100% gross salary during probation.
• Bonuses: Average 8-12 months of performance and annual bonuses per year.

2/ Health & Wellness

• Premium Global Health Insurance
• A special scheme is offered to long-term employees (3-5 years of service) to extend this health package to your dependents/family.
• Full salary contribution to compulsory social insurance (SI, HI, UI).
• Other benefits fully comply with the Company's Policy and Vietnam Labor Laws.

3/ Work-Life & Perks

• 5-day work week with 12 days of paid annual leave & 3 well-being off days
• An annual 5-star Summer Summit.
• Office Amenities: A well-stocked Pantry and a dedicated Crossian Café with free refreshments and goodies.
• Learning & Development: General Company Training & Development Program, including access to free Coursera courses