Key Responsibilities

1. Content Strategy & Planning

• Develop and execute content plans aligned with marketing and business goals.
• Create editorial calendars for digital platforms and marketing campaigns.
• Identify content opportunities based on customer insights, industry trends, and business priorities.
• Ensure consistency of brand messaging and tone of voice across all content.

2. Content Creation

• Produce high-quality content for various platforms, including:
  • Website pages
  • Blog articles
  • Social media posts
  • Email marketing campaigns
  • Landing pages
  • Brochures and marketing collateral
  • Video scripts
  • Case studies and success stories
• Create compelling and audience-focused copy that drives engagement and conversion.
• Collaborate with graphic designers and multimedia teams to develop visual content.

3. Digital Content Management

• Manage website content updates and publishing schedules.
• Ensure content is optimized for user experience and digital performance.
• Maintain content libraries and brand assets.
• Support content localization and adaptation when necessary.

4. SEO & Content Optimization

• Conduct keyword research and content gap analysis.
• Optimize content for search engines (SEO) and organic traffic growth.
• Apply on-page SEO best practices.
• Monitor website performance and recommend improvements based on analytics.

5. Social Media Content Development

• Develop engaging content for social media platforms.
• Coordinate posting schedules and content campaigns.
• Monitor audience engagement and social trends.
• Support community engagement and brand conversations.

6. Campaign Support

• Collaborate with marketing teams to support product launches, promotional campaigns, and employer branding initiatives.
• Develop campaign messaging and content assets.
• Ensure content supports lead generation and customer acquisition efforts.

7. Analytics & Reporting

• Track content performance metrics.
• Analyze engagement, traffic, and conversion data.
• Prepare regular content performance reports.
• Recommend optimization strategies based on insights.

Qualifications & Requirements

Education

• Bachelor‘s degree in Marketing, Communications, Journalism, Media, English, Business, or related fields.

Experience

• At least 5 years of experience in content creation, content marketing, communications, or digital marketing.
• Experience managing multi-channel content campaigns.
• Portfolio demonstrating strong writing and storytelling capabilities.
• Experience with CMS platforms (WordPress, Drupal, etc.) is preferred.