Zalopay
AI tóm tắt
Skills bắt buộc
1.
Key Responsibilities User Generated Content (UGC) UGC Campaign Execution :
Proactively execute and manage UGC initiatives in line with the team’s overall growth objectives and strategic direction .
Manage the end -to- end Creator collaboration process , from Creator selection and briefing to production follow-up and performance evaluation .
Collaborate with Agencies and partners to propose , select , and onboard Creators for individual campaigns .
Track timelines , deliverable quality , and partnership performance to ensure execution stays on track and meets campaign objectives .
Proactively source , evaluate , and expand the Creator Pool to meet different target audience segments and content needs .
Execute Affiliate initiatives with Creators , monitor performance , and recommend optimization opportunities when needed .
Closely oversee Creator execution and ensure content quality throughout the production process .
Provide clear feedback and manage revision rounds to ensure content aligns with the brief , brand guidelines , and campaign objectives .
Monitor the performance of UGC activities based on reach , engagement , and contribution to traffic .
Evaluate the performance of content , Creators , and partners to identify optimization opportunities for future campaigns .
Stay up to date with content trends and platform developments across TikTok , YouTube , Facebook , and other relevant platforms .
Monitor Creators , emerging content formats , and user behavior to recommend relevant execution approaches .
Execute and support Store Listing optimization across the App Store and Google Play , including metadata , keywords , visual assets , ratings , and reviews .
Monitor search trends and competitor activities ; collaborate on A/B testing initiatives and analyze results to identify opportunities to improve app visibility , rankings , and conversion rates .
Collaborate with Creative , Performance Marketing, Product, and other relevant teams to execute ASO initiatives in alignment with the brand direction and product growth objectives .
At least 2 years of experience in Influencer/Creator Marketing, Booking, Social Content, or Agency execution. Hands-on experience managing Creator/UGC campaigns, from briefing and production follow-up to tracking submission timelines and final deliverable approval. Experience with or knowledge of ASO is a plus. Candidates with experience working with Mobile Apps, E-commerce, or Fintech products are preferred.
Ownership & Task Management: Ability to manage multiple workstreams simultaneously, with strong attention to detail, a proactive approach, and flexibility in handling issues that arise during execution. Performance Mindset: Goes beyond views and engagement by focusing on conversion performance, including clicks and downloads, with a solid habit of working with basic performance reports and data.
Strong communication and negotiation skills, with confidence in working with Creators, Agencies, and internal teams. Open to feedback, eager to learn, and proactive in keeping up with new approaches, best practices, and emerging trends.
Nguồn: careers Zalopay
