Position Overview: We are seeking a highly motivated and experienced Brand Executive drives Zalopay's Creator Ecosystem end to end, from campaign planning and agency management to performance optimization. Expanding brand awareness & enagegement in a measurable, performance-driven way across social platforms, especially TikTok.
- Develop & Manage Creator Ecosystem Plan and execute content creator campaigns aligned with brand objectives. Build and operate a Creator Program, including recruitment, onboarding, incentive structure, and performance review. Develop relationships and grow the creator community/network (KOLs, KOCs, micro- and macro-influencers).
- Social Outreach Planning & Campaign Execution Plan and execute social outreach campaigns across owned, earned, and creator-driven channels. Coordinate content calendars, briefs, and creative alignment with brand guidelines and campaign objectives.
- Agency Management Manage relationships with KOL agencies, MCNs, and creative/media agencies. Oversee contract negotiation, deliverables, timelines, and budget for agency-led campaigns.
- Performance Tracking & Optimization Track campaign KPIs (reach, engagement, conversion, cost-efficiency) and report performance to stakeholders. Optimize creator selection, content format, and budget allocation based on data-driven insights.
- Platform & Trend Management Monitor platform algorithm updates, content trends, and competitor activities, especially on TikTok. Translate emerging trends into actionable content and campaign ideas.
2–3+ years of experience in Social Outreach Marketing / Creator Management. Experience working with KOL agencies / MCNs for campaign execution. Strong network with creators is a plus Deep understanding of social platforms, especially TikTok. Strong negotiation and stakeholder management skills.
