Lead & Centralize UA Execution Drive centralized UA strategy and execution for assigned products Ensure best practices are shared and consistently applied across teams Act as the main decision-maker on UA priorities and resource allocation 2. Manage & Elevate Ad Platform Partnerships Own and deepen strategic relationships with key ad platforms Work closely with platform account teams to: Access advanced features, betas, and optimization support Improve performance, scale, and cost efficiency 3. Standardize Tracking & Measurement Lead the standardization of tracking frameworks across products: game tracking, attribution, funnel, and performance metrics. Ensure data consistency and reliability across teams Partner with Product, Tech, and Data teams to improve measurement quality 4. Drive Automation & AI Application Identify opportunities to apply automation and AI in: Campaign optimization, budget allocation, creative testing and iteration, reporting and insight generation Work with internal tech/data teams or external partners to implement solutions Continuously improve operational efficiency and decision speed 6–10+ years of experience in Digital Marketing / UA / Growth (game, app, or digital product background preferred) Proven experience leading UA or growth teams. Hands-on experience working with global ad platforms and large budgets Experience in global or multi-market campaigns is a strong advantage Skill & Mindset Strong understanding of: Performance marketing, Attribution & tracking systems, Growth funnels and LTV-driven decision making Ability to connect execution, data, and strategy Comfortable influencing stakeholders across Publishing, Product, Tech, and Data Structured thinker with strong problem-solving skills
