Social Content Executive, VNGGames (Thailand)

We are looking for a Social Content Executive who goes beyond content production to build and grow an active player community through social platforms.

In this role, content is not the end goal — it is a tool to drive interaction, belonging, and community participation. You will play a key role in shaping how players connect with each other and with the game.

Key Responsibilities 1. Social Content Execution Produce and manage daily/weekly social content across Facebook, TikTok, Instagram Localize global content into market-relevant formats and narratives Adapt quickly to local trends, memes, and cultural moments 2. Community Building Through Content Design content that drives interaction, conversation, and UGC participation Initiate and maintain social loops (challenges, trends, recurring formats) Encourage player-to-player engagement, not just brand-to-player communication Identify and amplify community voices and creators 3. Campaign & Activation Support Support major campaigns (launch, seasonal, in-game events) Ensure content aligns with broader community and brand objectives Coordinate with KOL/Creator team to extend content into community 4. Community Insight & Feedback Loop Monitor community sentiment, behaviors, and emerging trends Translate insights into content ideas and engagement strategies Provide feedback to internal teams (Marketing, Product, Community) 5. Performance Tracking & Optimization Track content performance (engagement rate, share rate, UGC volume) Evaluate success based on community growth and activity, not just reach Continuously optimize content strategy based on data 2–4+ years in Social Media/ Content Marketing/ Community-related roles Strong understanding of Gen Z behavior and online community dynamics Ability to create content that sparks interaction, not just consumption Fast execution with strong adaptability to trends Preferred Qualifications Experience in gaming or community-driven platforms Experience managing or growing online communities (group, Discord, fanpage) TikTok-native mindset or personal content creation experience Work Location & Mobility Willing to travel to Vietnam for short-term assignments when required Open to temporary relocation to Vietnam (3–6 months) for project alignment, onboarding, or major campaign execution