About the Role
This role owns every digital campaign and promotion that runs on Pizza Hut‘s App and Website - from always-on offers to new-product launches to flash sales. The Senior Campaign & Promotion Executive sets up, configures, and runs these campaigns directly on our digital platforms, targeting registered members with the right offer at the right time to drive Owned Channel Delivery & Take-Away sales.
This is a digitally-led role: you‘ll spend most of your time inside the CMS/promo engine, the promotion calendar for App/Web, and campaign performance data - working closely with the Senior Ecommerce & Digital Media Executive & CRM Executive to target member segments and with the Data & Technology team to build new online promotion mechanics.
What You‘ll Own
- Digital campaign & promotion setup and execution (App/Web)
- Online promotion calendar, COS (Cost of Sales) and GP (Gross Profit) management
- Member-targeted campaign collaboration (with CRM & Digital Media)
- Competitor & food-aggregator digital promotion intelligence
Key Responsibilities
- Set up, configure, and manage all AWO (always-on), NPD (new product), OLO (online-only), and Flash Sale campaigns and promotions directly on the App/Web - including voucher/coupon logic, auto-apply rules, and flash-sale mechanics in the CMS.
- Own the digital-first promotion calendar for App/Web, sequencing offers to target specific member segments (new members, high-value/loyalty-tier members, lapsed members) in close coordination with the CRM Executive.
- Own the COS and GP of every online promotion - pre-evaluate the sales before launch, analyze post-campaign ROI using digital sales data, and make clear scale/kill decisions.
- Collaborate with the Data & Technology (DTS) team to build, test, and launch new online promotion mechanics - e.g. auto-apply voucher/coupon rules, tiered discount logic, real-time Deals Page updates - that improve App/Web conversion.
- Work closely with the Senior Ecommerce & Digital Media Executive to align promotion timing with paid media and retargeting pushes, so campaigns launch in sync with acquisition activity rather than in isolation.
- Track competitor and food-aggregator digital promotion mechanics (Domino‘s App, GrabFood, ShopeeFood, GreenSM) to keep Pizza Hut‘s Delivery & Take-Away offers competitively timed and positioned.
- Maintain a digital campaign performance dashboard/playbook tracking redemption rate, online sales uplift, and member response by segment for every campaign - so future campaigns are planned on evidence, not guesswork.
- Ensure Owned Channel promotions stay consistent with in-restaurant pricing where relevant, coordinating lightly with Operations - without owning in-store execution directly.
What Success Looks Like
- Online promotion performance: Digital Sale, Digital Sale Mix
- Voucher/Coupon redemption rate, Promotion Sale by member segment
- Campaign calendar adherence & timeline
- ROI, GP, COS%
What You‘ll Bring
- 4+ years of experience in digital campaign management, ecommerce promotions, or growth marketing roles, ideally within F&B, retail, or a D2C/ecommerce business
- Hands-on experience with ecommerce CMS or promotion engines - coupon logic, auto-apply rules, flash-sale setup
- Comfort working with product/menu economics - understanding how a promotion mechanic (e.g. BOGO, bundle, % off) affects cost of sales and margin per product line
- Understanding of promotional psychology (urgency, scarcity, bundle vs. discount framing) and its trade-off between conversion and margin
- Experience targeting and segmenting campaigns for a registered member base - comfortable working with a CRM or marketing automation platform (e.g. Braze) alongside a CRM Executive
- Experience coordinating with Data & Technology / Product teams to scope and launch new promotion features
- Detail-oriented and comfortable owning a rolling multi-month digital promotion calendar with many moving, interdependent parts
Nice to Have
- Familiarity with D2C app promotion tools and mechanics & aggregator platforms (GrabFood, ShopeeFood, GreenSM)
- Experience analyzing campaign performance data (GA4, CMS reporting, or similar) to inform the next campaign
- Exposure to Vietnam‘s promotional compliance requirements for value-based offers
