Senior - Product Marketing Executive

We’re reimagining the way people connect with financial products - making them not just useful, but meaningful. As a Senior - Product Marketing, you’ll be at the heart of shaping how millions of users see, feel, and adopt our products. From defining what our products stand for, to crafting strategies that make them irresistible, you’ll transform numbers and funnels into stories that inspire action. We’re not just marketers - we’re builders of habits and believers in experiences that spark trust and delight. If you’re a Product Marketing professional ready to stretch your impact into the world of digital products, this is your chance to craft something bigger: a product narrative that shapes behaviors, not just purchaseMô tả công việcUser Insight Target Customer DefinitionSynthesize user research, behavioral data, and market feedback into a clear articulation of your target customer: who they are, what job they're trying to do, and what barriers prevent adoption. Use this insight as the north star for every downstream decision — channel selection, creative format, messaging direction, and funnel optimization. Validate positioning claims with user feedback, not intuition. Channel Strategy Audience RoutingUnderstand how different user segments discover and adopt products — map which channels fit which audiences and decision contexts (in-app vs. paid awareness vs. word-of-mouth vs. social outreach)Partner with Growth to evaluate channel economics and performance — iterate as user behavior shifts. Funnel GTM Adoption OptimizationOwn the funnel from awareness through early habit formation — map each stage, identify drop-off points, and design GTM levers (messaging, positioning, format) to reduce friction and improve conversion. Work with Growth and Product to monitor post-launch performance and adjust strategy based on what users actually do — tighten funnel health continuously. Cross-Functional Execution AlignmentLead GTM planning across Product, Growth, Analytics, and relevant teams — define strategy, align on milestones, translate user insights into clear direction that teams can execute against. Move at startup pace — test, learn, and shift quickly when market feedback tells you something different. You're the connector between user insight and execution. Hold the narrative steady across launches and iterations — ensure all teams understand the GTM story and their role in bringing it to life. What You Will ImpactClear user value. Users understand not just what our products do, but why they matter. Adoption accelerates when positioning resonates with real needs. Successful market entry. Every product launch enters the market with a compelling user-centered story and a tightened funnel — fewer early drop-offs, faster time to habitual usage. Funnel efficiency. Reduced friction at awareness and consideration stages. Higher conversion from "heard about it" to "activated and using."Cross-team alignment. Product, Growth, and Analytics teams align around one GTM strategy, reducing rework and accelerating execution. Sustainable adoption. Products move from functional tools to trusted daily habits. Users don't just try — they come back. Yêu cầu công việcMust-haveProven track record owning GTM strategy end-to-end — from user research and positioning through launch and post-launch optimization. You're a versatile GTM operator, not a specialist in one discipline. Genuine curiosity about how users think and behave. You respect user research and data as truth, not ammunition. You translate user problems into clear, testable positioning. Strategic communicator who inspires alignment across teams. You articulate GTM strategy so clearly that Product, Growth, and Analytics understand their role. Experience working across different product categories, markets, or user segments. You know GTM playbooks are context-dependent — you pick the right approach for the job, not the trendiest one. Ability to collaborate closely with Product and Growth to drive adoption. You read funnel data, interpret user feedback, and translate both into actionable GTM moves. Independent ownership mentality. You don't wait for permission or perfect clarity. You're hungry to solve real user problems and move adoption metrics. Nice-to-haveExperience in fintech, payments, digital wallets, or consumer financial products — you understand trust dynamics and how users make money decisions. Launched products or features across multiple markets or geographies — you've seen how GTM strategies adapt to different contexts. Worked directly with user research teams or conducted your own research. You understand the difference between research that reveals problems and research that validates a solution. Experience optimizing funnel performance and working with analytics teams. You're comfortable reading dashboards and translating data into strategy. Why This Role MattersProduct Marketing is the bridge. You define the "why" and "how" behind every launch — why this product matters to users, how to position it so they understand its value, where to reach them, what communication format will land. Product, Growth, and Analytics teams bring it to life. Together, you turn features into habits and products into trusted parts of users' financial lives.